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# Paul Ryazanov: Top Rated Expert in eCommerce

## Sitemaps
[XML Sitemap](https://paulryazanov.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Speaking at the UK SEO Summit 2026 — Setting Up AI Agents to Produce Content at Scale](https://paulryazanov.com/speaking-uk-seo-summit-2026-ai-agents-content-at-scale/): Paul Ryazanov speaks at the UK SEO Summit on 26 August 2026 in Shepperton, on setting up AI agents to produce content at scale — the workflow, where it breaks, and what still needs a human.
- [Why Budget Does Not Decide Who I Work With — My Episode on The Unforget Yourself Show](https://paulryazanov.com/why-budget-does-not-decide-who-i-work-with-unforget-yourself-show/): Paul Ryazanov joins Mark and Katie on The Unforget Yourself Show to talk about the filter he actually uses when choosing who to work with, and why it is not revenue.
- [What I Look For When Judging Ecommerce Awards](https://paulryazanov.com/what-i-look-for-judging-ecommerce-awards/): Joining the judging panel for the first Baltic ecommerce awards. The things that actually distinguish a strong entry from a polished one.
- [Will AI Replace Magento Developers? It Might Be Magento’s Best Chance.](https://paulryazanov.com/will-ai-replace-magento-developers/): Most clients leave Magento for one reason: support costs too much. If AI cuts that cost, the argument for moving to Shopify gets considerably weaker.
- [Pull Every Meta Title and H1 Before You Replatform](https://paulryazanov.com/pull-meta-titles-h1-before-replatform/): A simple sheet that extracts meta and H1 data across your URLs. Basic, and the thing that saves your rankings when you move platforms.
- [22,000 New Customers in 24 Hours. All of Them Were Bots.](https://paulryazanov.com/22000-fake-customer-accounts-magento/): A Magento 2 store gained 22,000 customer accounts in a day. Every one was a bot. How to check whether your registrations are real and what to do about it.
- [From 40 Seconds to 2: Fixing a 180,000-Product Magento Store](https://paulryazanov.com/forty-seconds-to-two-magento-performance/): A Magento 2 store with more than 180,000 products was taking over 40 seconds to respond. Getting time to first byte down to 2 seconds changed everything.
- [I Replaced Sales Pitching With One Video. It Still Converts.](https://paulryazanov.com/replaced-sales-pitching-with-one-video/): Hours spent pitching what we could do for each client, replaced by a single recorded walkthrough that still generates interest 18 months after publishing.
- [Building a Network in a New Country Takes Longer Than You Think](https://paulryazanov.com/building-a-network-in-a-new-country/): Meetups that wanted membership fees, groups that needed a registered business, and a year of conferences with nothing technical. What actually worked.
- [How Small Chester Businesses Actually Run Their Ecommerce](https://paulryazanov.com/how-small-businesses-actually-run-ecommerce/): A husband-and-wife team, a WordPress and WooCommerce site built with a freelancer, and flexible roles. What running a real small store looks like from the inside.
- [Site Down and Afraid to Hand Over Access: A Trust Problem, Not a Tech One](https://paulryazanov.com/site-down-afraid-to-hand-over-access/): A local wine shop's site was down for a week. The fix took a couple of emails. The real obstacle was that handing access to a stranger felt too risky.
- [Malware Peaks Right Before Black Friday. You Will Not Notice It.](https://paulryazanov.com/malware-peaks-before-black-friday/): Malware activity climbs in October and November. The dangerous part is that a compromised store still looks normal and still takes orders.
- [Six Days to Answer an Email About a Broken Cart](https://paulryazanov.com/six-days-to-answer-a-broken-cart-email/): I emailed a store about a broken shopping cart and heard nothing for six days. What that response time says about how much revenue is quietly walking away.
- [Malware That Steals Card Details Can Live on Another Site Entirely](https://paulryazanov.com/malware-card-skimming-third-party-site/): Two more stores found skimming customer card data. The twist: the malicious code was loaded from a linked third-party site, so scanning your own code finds nothing.
- [ADA Accessibility Claims Are Reaching Ecommerce. Do Not Ignore Them.](https://paulryazanov.com/ada-accessibility-claims-ecommerce/): A client was hit by an ADA accessibility claim. Why US merchants should add an accessibility scan to the same list as PCI and security checks.
- [What We Spent to Fill an Ecommerce Event: The Full Numbers](https://paulryazanov.com/what-we-spent-to-fill-an-event-2/): £4,046 of ad spend, 528 registrations, £7.66 per attendee and a 21% show rate. The full channel breakdown from our own campaign, published because nobody else shares theirs.
- [Start Your Black Friday Setup Today: The Store Checklist](https://paulryazanov.com/black-friday-store-setup-checklist/): Discount codes with real start and end dates, a reusable deal category, global price rules and an offer toolbar. The practical Black Friday build checklist to run now, not in November.
- [We Talked a Client Out of a £50K Rebuild. Here Is What We Did Instead.](https://paulryazanov.com/talked-a-client-out-of-a-rebuild/): A client wanted to replatform. We could have billed £50K+ for it. Instead we spent eight billable days across six months improving the site they already had.
- [Your Site Speed Audit Is Probably Measuring the Wrong Thing](https://paulryazanov.com/site-speed-audit-measuring-wrong-thing/): A page can score 9 out of 100 in PageSpeed Insights and still pass Core Web Vitals. Why the score is not the metric, and what to fix before you chase it.
- [A Site Was Deindexed Overnight and Search Console Looked Healthy](https://paulryazanov.com/site-deindexed-search-console-looked-healthy/): Clicks vanished, commercial pages dropped out of Google, and every obvious cause checked out clean. The diagnostic path to follow when a sudden deindexing makes no sense.
- [What We Spent to Fill an Ecommerce Event: The Full Numbers](https://paulryazanov.com/what-we-spent-to-fill-an-event/): £4,046 of ad spend, 528 registrations, £7.66 per attendee and a 21% show rate. The full channel breakdown from our own campaign, published because nobody else shares theirs.
- [Even Dyson Gets This Wrong: The Registration Page That Did Not Load](https://paulryazanov.com/even-dyson-gets-this-wrong-registration/): A warranty registration URL that only worked with www. If a brand that size can lose customers at the post-purchase step, so can your store. Check your non-www redirects.
- [Community Is Not About Size. It Is About Value.](https://paulryazanov.com/community-is-not-about-size/): A 177-member founder group with no sales pitches beats a huge audience. Why small, specific communities create more value than scale in ecommerce.
- [Conversion Rate Is Becoming a Weak Metric. Here Is What Replaces It.](https://paulryazanov.com/conversion-rate-is-a-weak-metric/): CRO in 2026 is not what it was in 2013. AI can generate the tactics in minutes, so the edge moves from conversion rate to revenue and profit per visitor.
- [Someone Is Emailing Your Clients Using Your Company Name](https://paulryazanov.com/scam-emails-using-your-company-name/): A convincing scam: fake audit requests sent to clients under our agency name from a Gmail address, with real PageSpeed screenshots. How it works and how to protect clients.
- [Your SEO Agency’s Strategy Looked Brilliant. The Delivery Was Two Backlinks.](https://paulryazanov.com/seo-agency-strategy-vs-delivery/): A client was impressed by their SEO agency's strategy until we looked at the actual work: two backlinks from one low-authority, irrelevant site. How to audit delivery, not decks.
- [The Most Expensive Ecommerce Decision Is Your Platform, Not Your Ad Budget](https://paulryazanov.com/most-expensive-decision-is-your-platform-2/): Choosing the wrong ecommerce platform costs more than any ad budget. Three rules for making a technology decision that supports growth instead of throttling it.
- [The Most Expensive Ecommerce Decision Is Your Platform, Not Your Ad Budget](https://paulryazanov.com/most-expensive-decision-is-your-platform/): Choosing the wrong ecommerce platform costs more than any ad budget. Three rules for making a technology decision that supports growth instead of throttling it.
- [One Photo Into a 360 Product Video: AI Product Media at Scale](https://paulryazanov.com/ai-360-product-video-from-one-image/): You no longer need hundreds of product photos. A properly designed AI model turns a single image into a 360 degree video for pennies per second. Where it helps and where it does not.
- [Before You Try to Improve Your Conversion Rate, Benchmark It](https://paulryazanov.com/benchmark-your-conversion-rate-first/): Everyone asks how to raise their conversion rate. Almost nobody checks whether theirs is actually bad. Why industry benchmarks should come before any CRO work.
- [The Technical SEO Checklist Most Agencies Cannot Get Implemented](https://paulryazanov.com/technical-seo-implementation-checklist/): SEO agencies rarely struggle with the audit. They struggle to get on-page technical fixes shipped. The twelve items we implement on Magento, WooCommerce and Shopify.
- [The 3S Plan: Grow Revenue Without Growing Your Costs](https://paulryazanov.com/3s-plan-grow-revenue-not-costs/): Speed, systems and scale. The three things the fastest-growing retailers we work with focus on, and why they raise revenue without raising costs.
- [A Scam Aimed at Agencies: How the Fake RFQ Email Works](https://paulryazanov.com/agency-scam-fake-rfq-email/): Scammers are targeting digital agencies with fake RFQ emails and lookalike booking links. How the social engineering works and what to check before you click.
- [You Do Not Need to Be the Smartest Person in the Room](https://paulryazanov.com/not-the-smartest-person-in-the-room/): Walking someone through your work before you present it changes it. Why feedback from the people around you beats knowing everything yourself.
- [After 23 Years in IT, My One Piece of Advice: Go Visit Them](https://paulryazanov.com/visit-the-client-in-person/): The single habit worth more than any process after 23 years in IT: visit the brand in person. A video call cannot show you the warehouse, the team, or what the project really means.
- [The SPACE Framework: Five Habits Behind a Scaling UK Brand](https://paulryazanov.com/space-framework-scaling-brand/): Scaling, people, analytics, content and execution. The five habits behind a UK manufacturer that keeps growing, and how to apply them to your own brand.
- [Core Web Vitals: Stop Optimising Images, Fix Time to First Byte](https://paulryazanov.com/core-web-vitals-fix-time-to-first-byte/): Most sites do not need more image compression. They need a faster server response. Why time to first byte drives Core Web Vitals, crawl efficiency and SEO.
- [An AI Tool Crashed Our Client’s Store. The Real Problem Was Trust.](https://paulryazanov.com/ai-tool-crashed-magento-store-trust/): An AI ads platform hammered a Magento API and took a store offline. The technical fix was easy. The real lesson was about trust and what an agency should never bill for.
- [The Best Partnerships Do Not Start With a Sales Pitch](https://paulryazanov.com/best-partnerships-not-a-sales-pitch/): A partner who says keep us in mind for the right fit beats one who leads with a commission. Why real ecommerce partnerships are built on trust, not quotas.
- [Stop Chasing New Business. Focus on the Clients Who Care.](https://paulryazanov.com/stop-chasing-new-business-focus-on-clients/): Why chasing new business is a treadmill that weakens an agency, and how focusing on the clients who already care is the better long-term strategy.
- [I Keep Finding Bugs on Ecommerce Sites. Nobody Fixes Them.](https://paulryazanov.com/bugs-on-ecommerce-sites-nobody-fixes/): A software engineer's habit of spotting ecommerce bugs, why reports get ignored for weeks, and how broken checkouts quietly kill conversions.
- [Community Over Content: What 1000 Libraries Taught Me About Storytelling](https://paulryazanov.com/community-over-content-storytelling/): How 1000 Libraries grew to 1.7M followers through storytelling, and what community over content means for any ecommerce brand trying to grow.
- [Agency Burnout Is Real, and It Nearly Cost Me a Client](https://paulryazanov.com/agency-burnout-nearly-cost-a-client/): Agency burnout nearly cost me a client. Why I stopped hiding the hard parts of running an agency, and how protecting capacity keeps the work good.
- [The Story That Lights a Fire Under Your Business](https://paulryazanov.com/story-that-lights-a-fire/): A reel from Jennifer Bailey reminded me that the story that moves people is never the polished one. In ecommerce brand storytelling, authenticity travels further than any amount of production.
- [Why I Mentor Founders at GrowthMentor](https://paulryazanov.com/why-i-mentor-at-growthmentor/): I became a mentor at GrowthMentor. After 26 years, the lessons that cost me the most were time and mistakes, and mentoring is how a founder can borrow one instead of paying for it.
- [Why I Invested in Uspacy](https://paulryazanov.com/why-i-invested-in-uspacy/): I became an angel investor in Uspacy. Running a 50-person agency, I lived the pain of tool sprawl, and I back products that solve a problem I actually have.
- [Why I Became CTO of My Own Ecommerce Store](https://paulryazanov.com/why-i-became-cto-of-my-own-store/): After 20+ years building stores for other people, I took the role of Investor and CTO at my own ecommerce brand. Being the founder, not the agency, is the most honest way to learn what actually works.
- [Two Lessons From Building My Own Store: Video and Reviews](https://paulryazanov.com/two-lessons-video-and-reviews/): Another meeting on my own store, two clear takeaways: invest in video because supplier images never show real quality, and invest in ecommerce reviews because trust is what converts once the traffic arrives.
- [Two Weeks Into the Year, and Ten Things Already Moving](https://paulryazanov.com/two-weeks-in-ten-things-moving/): Only two weeks into the year and there were already ten things worth sharing, from new clients and partners to investment rounds and 2026 planning calls. A snapshot of what ecommerce agency growth actually looks like.
- [Three New Brands, Three Different Worlds of Ecommerce](https://paulryazanov.com/three-new-brands-different-worlds/): In one month we started with three completely different brands: a Shopify culture project, a WooCommerce staffing platform, and a Magento auto-parts powerhouse. Different stacks, one goal.
- [The Agency Game Changed: Now You Compete for Attention](https://paulryazanov.com/agency-game-compete-for-attention/): 6am on the platform to London for a 5pm dinner with founders. The ecommerce agency game has changed. You are not just competing with other agencies, you are competing for the attention of owners who are firefighting all day.
- [The Best Ecommerce ROI Is Not at the Big Expo](https://paulryazanov.com/best-roi-not-at-the-big-expo/): Most people think ecommerce events mean big shiny expos with huge stages and endless agencies. The best ROI I have seen comes from small, industry-specific events with real operators and real problems.
- [Your Product Gallery Is Killing Your Conversions](https://paulryazanov.com/product-gallery-killing-conversions/): Even with good traffic and profitable ads, static product images are no longer enough. Adding product page video is one of the biggest conversion levers, and the workflow friction is why most merchants never do it.
- [Ecommerce Is Not for Everyone, and I Am Living It](https://paulryazanov.com/ecommerce-is-not-for-everyone/): Building my own store with Will, it is very clear that ecommerce is not for everyone. Two weeks in, our conversion rate is 0.25% and we have added, removed and restored more components than I can count. The unfiltered founder journey.
- [A Horrible Week, and Why I Am Still Proud to Be a CEO](https://paulryazanov.com/horrible-week-still-proud-ceo/): If you think being an agency CEO is managing people and driving a Ferrari, you are 100% wrong. Here is a real week: three client fires in three days. And here is why I am still proud of the job.
- [You Cannot Just Be a Dev Agency Anymore](https://paulryazanov.com/cannot-just-be-a-dev-agency/): A conference in Manchester reminded me why a technical agency has to be more than code now. To serve ecommerce clients you have to understand demand and quality traffic. You cannot just be a dev agency, you have to think like a growth partner.
- [Why We Broke Our Rule and Launched on a Friday](https://paulryazanov.com/why-we-launched-on-a-friday/): We normally never release on a Friday. But for our own store we broke the rule, because the data said weekends are when our customers actually shop. Knowing your customer's calendar beats the developer's rulebook.
- [Now I Think Like a Merchant, and It Is Harder Than It Looks](https://paulryazanov.com/now-i-think-like-a-merchant/): Two weeks into running my own store, the CTR is solid but the sales are not where they should be. Building it with my own money taught me what every ecommerce merchant feels: the decisions get much harder when it is your cash on the line.
- [Who Shows Up When Your Business Is in Dark Mode?](https://paulryazanov.com/who-shows-up-in-dark-mode/): Most agencies show up when times are good and the budget is there. The real question is who stays when cash flow is tight. Over the last six months we let long-term clients keep going and pay later, because trust beats transactions.
- [How to Actually Partner With an Agency (Do Not Lead With Money)](https://paulryazanov.com/how-to-partner-with-an-agency/): A lot of ecommerce SaaS vendors try to partner with us, and most get it wrong. The rule for a real agency partnership: do not mix partnership with selling, and never ask to buy the stage or the attendee list.
- [How I Prepare a Conference Talk](https://paulryazanov.com/how-i-prepare-a-conference-talk/): My conference talk preparation starts about two weeks out and ends the night before with 50 slides I have to cut down. The hard part is never finding something to say. It is deciding what to leave out.
- [AI Is Coming for the Agency Model. Here Is What Survives.](https://paulryazanov.com/ai-agency-model-what-survives/): When Tomer Tagrin posted Yotpo's internal note about sunsetting services, it named something we all feel. AI is reshaping who survives among agencies. The ones with their own product and AI-optimised workflows make it. The manual-labour shops do not.
- [If You Are Starting With Nothing, Get a Job First](https://paulryazanov.com/starting-with-nothing-get-a-job-first/): If you have an entrepreneurial mindset, start your own business. But if you have nothing to begin with, no money and no connections, get a job first. My own path: $60 a month in 2003 to founding MageCloud in 2014.
- [I Asked Five Clients Why They Stay. The Answer Was One Word.](https://paulryazanov.com/five-clients-why-they-stay/): I interviewed five clients about why they keep working with us. All five reasons came down to the same word: dedication. Here is what that looks like in practice, at 1am on New Year's Eve.
- [Ten Changes That Took Our Conversion Rate From 0.2% to 1.2%](https://paulryazanov.com/ten-changes-conversion-rate-0-2-to-1-2/): On our own store we took the conversion rate from 0.2% to 1.2%. Here are the exact ten changes, in order, and the one principle behind all of them: one thing at a time, measured.
- [Black Friday Is the Real Test of Your Ecommerce Build](https://paulryazanov.com/black-friday-is-the-real-test/): For merchants Black Friday is exciting. For developers it is the one weekend we get to test our builds under real load. Here is how our 100+ Magento, WooCommerce and Shopify stores held up, and what actually breaks.
- [A 10-Minute Call Found a Black Friday Disaster](https://paulryazanov.com/ten-minute-call-black-friday-disaster/): A founder of a 10M brand emailed the week of Black Friday wanting to move off WooCommerce. We do not take clients that week, but ten minutes on a call surfaced a mobile navigation bug and a broken AWS caching setup. Black friday preparation is a second pair of eyes.
- [Why Your Shopify Analytics Show Ghost Traffic From Iowa](https://paulryazanov.com/shopify-ghost-traffic-council-bluffs/): After a 600% conversion jump on our own store I found sessions from Council Bluffs, Iowa, a market we do not target. It is not customers. It is Shopify's automated speed testing distorting your Shopify analytics.
- [In Ecommerce, Standing Still Is Moving Backwards](https://paulryazanov.com/standing-still-is-moving-backwards/): I found a client account that had been on standby for almost a year, waiting on an ecommerce migration that never happened. The site fell behind while competitors moved. Doing nothing is the fastest way to lose ground.
- [We Did Everything Right and Still Got Zero Sales](https://paulryazanov.com/did-everything-right-zero-sales/): Will and I released a new product design for our own store, followed every best practice, and got zero sales that weekend. The lesson from building my own ecommerce brand: the market pushes back harder than any theory.
- [Why We Charge a Flat Fee Instead of a Retainer](https://paulryazanov.com/flat-fee-not-retainer/): Most agencies are built to profit at the client's expense. We chose a flat consulting fee with no hidden costs and no account-manager upsells. It makes our revenue less predictable, and it keeps clients for three years.
- [For Every Ecommerce Success, Nine Businesses Fail](https://paulryazanov.com/for-every-ecommerce-success-nine-fail/): In ecommerce, for every one success, nine businesses fail. I have watched founders struggle for a decade for less than a job would pay. The difference between the one and the nine is not luck.
- [The Client Who Ignored a Security Audit, and Lost the Business](https://paulryazanov.com/ignored-security-audit-lost-the-business/): We told a Magento brand to run a security audit and stayed on them for five months. They never made time. A few months later the company had shut down. Why security is the risk owners ignore until it ends them.
- [Answered in Seven Minutes on a Weekend: Ecommerce Support Done Right](https://paulryazanov.com/ecommerce-support-response-time/): For an ecommerce store, support response time is part of the product. A real weekend example: question at 08:56, answered 09:03, fixed 09:10. If your vendor takes days to reply, it is time for a chat.
- [Why Human Connection Will Beat AI in Marketing](https://paulryazanov.com/human-connection-beats-ai-marketing/): As everyone automates with chatbots and AI avatars, human connection is becoming the rarest thing in marketing. In five years, a phone call from a real person will be how you stand out.
- [Why Real Founder Stories Beat AI-Generated Content](https://paulryazanov.com/founder-stories-beat-ai-content/): Founder content is hardest for the people whose stories are most worth telling, because they are busy running the business. Why we bet on real interviews over AI-generated filler.
- [When Did Your Dev Team Last Visit Your Warehouse?](https://paulryazanov.com/dev-team-warehouse-visit/): When was the last time your dev team visited your warehouse in person? We spent a day on the floor with Wing Mirror Man in Bury. Real partnership does not happen behind a screen.
- [You Do Not Need Trends. You Need a Story People Care About.](https://paulryazanov.com/build-a-brand-with-a-story/): Sometimes you do not need to chase trends to build a brand. You need a story people care about. How Vincent P. built 1000 Libraries into a 1.7M-strong community with mission, not marketing.
- [Your GA4 Data Is Wrong, and It Is Costing You Ad Spend](https://paulryazanov.com/ga4-data-wrong-server-side-tracking/): If you compare your real order data with GA4, it will not match. I see gaps of around 30%. That broken GA4 tracking is quietly wasting your ad spend, and server-side tracking is how you fix it.
- [Why I Drove to Leeds to Meet Our Hosting Partner](https://paulryazanov.com/why-i-drove-to-leeds-hosting-partner/): The number one rule I follow when choosing a hosting partner is direct access to people I can trust. So my wife and I drove to Leeds to meet ours in person. Here is why the relationship matters more than the spec sheet.
- [The Hidden Cost of Agency Tool Sprawl](https://paulryazanov.com/agency-tool-sprawl-cost/): Most agencies pay for a stack of separate agency tools, CRM, project management, time tracking, chat, without ever adding up the total. Here is our real monthly bill and what consolidating it changed.
- [In-House, Freelancer, or Agency: How to Actually Choose](https://paulryazanov.com/in-house-freelancer-or-agency/): The in-house vs agency vs freelancer question has a clean answer once you are honest about what you actually need: an executor, or strategy and scale. Here is how I frame it for clients.
- [The Most Overlooked Thing in Ecommerce SEO: Page Indexing](https://paulryazanov.com/ecommerce-seo-page-indexing/): The most overlooked thing in ecommerce SEO is not keywords or meta tags. It is whether your pages are actually in Google index. If your commercial pages are not indexed, nothing else you do matters.
- [Magento Speed: Fix Time to First Byte, Not Your Theme](https://paulryazanov.com/magento-speed-time-to-first-byte/): Magento speed problems almost never start in the theme. The metric that decides whether a store feels fast is time to first byte. Here is what we changed for nine stores, and the 50% improvement it produced.
- [A/B Testing: How to Minimize Your Marketing Budget](https://paulryazanov.com/ab-testing-minimize-marketing-budget/): You do not need a bigger marketing budget to grow, you need to know what converts. What to A/B test first on an ecommerce store: header, forms, buttons, images, plus heat mapping to find your next test.
- [Scaling Ecommerce: How A&E Leisure Hit £150K a Month Online](https://paulryazanov.com/ae-leisure-scaling-ecommerce-150k-month/): A&E Leisure went from £30K a year on eBay to £150K in a single month online after moving to Magento. CEO Roger Firth on scaling ecommerce, the channels that carried it, and building for growth.
- [Growth Is Not the Next Tactic. It Is Getting the Foundation Right.](https://paulryazanov.com/growth-is-not-the-next-tactic-it-is-getting-the-foundation-right/): The brands that win are not running faster. They are building smarter and doing less, but better.
- [You Do Not Have a Traffic Problem. You Have a Conversion Problem.](https://paulryazanov.com/you-do-not-have-a-traffic-problem-you-have-a-conversion-problem/): Average ecommerce converts at 2.5 to 3%. Shopify at 1.4%. You do not need more traffic. You need to convert what you have.
- [The One Word That Makes Our Team Different: Care](https://paulryazanov.com/the-one-word-that-makes-our-team-different-care/): A developer got a site live before a book launch because he cared, not because anyone asked. That is the whole difference.
- [Ten Years After Collision Las Vegas, What Kept Us Alive](https://paulryazanov.com/ten-years-after-collision-las-vegas-what-kept-us-alive/): We did not execute well at Collision ten years ago. The team and the foundation kept us alive anyway.
- [Trackspec Motorsports: 175% Revenue After a Proper Migration](https://paulryazanov.com/trackspec-motorsports-magento-1-to-shopify-175-percent/): A half-finished migration, done properly. 175% revenue, and they covered the whole cost in one month.
- [A Shared Hotel Room in 2013 Saved a Project Years Later](https://paulryazanov.com/a-shared-hotel-room-in-2013-saved-a-project-years-later/): A random connection in 2013 saved a clients project years later. That is why I run events.
- [How to Tell If an Ecommerce Event Is Worth Your Time](https://paulryazanov.com/how-to-tell-if-an-ecommerce-event-is-worth-your-time/): We played a game called Find the Merchant, because actual merchants were that hard to find. Here is the filter.
- [A Redesign Is an Investment, Not an Expense](https://paulryazanov.com/redesign-is-an-investment-not-an-expense/): Same audience, same customer base, 10x revenue. The difference was treating the redesign as an investment.
- [Do Not Let Black Friday Become Your Black Day](https://paulryazanov.com/do-not-let-black-friday-become-your-black-day/): A clean malware scan does not mean you are safe. Patching is only the first of four steps.
- [Why Coverage in Someone Else’s Publication Beats Anything You Publish Yourself](https://paulryazanov.com/why-earned-coverage-beats-anything-you-publish-yourself/): Anything I publish is marketing. Anything someone else publishes about me is evidence.
- [Easter Weekend Is When the Bugs Come Out](https://paulryazanov.com/easter-weekend-ecommerce-support/): Holidays bring a sales spike and the bugs that only show up when nobody is looking.
- [If Your Product Page Does Not Convert, Nothing Else Matters](https://paulryazanov.com/if-your-product-page-does-not-convert/): Shoppers are not reading. They are scanning. You have seconds to remove every doubt.
- [One Year With Servito Machinery, and Why It Lasted](https://paulryazanov.com/one-year-with-servito-machinery/): No buzzwords. Just mutual trust and a proper partnership.
- [Trust Yourself, Because Nobody Else Knows What Is Right for You](https://paulryazanov.com/trust-yourself-it-pays-off/): I was not sure about either decision. I trusted myself anyway, and that is the part that mattered.
- [From a Website Visit to Their HQ in 48 Hours](https://paulryazanov.com/punch-technology-48-hours-to-hq/): We saw them looking. We did not wait for the enquiry.
- [Platforms Change. Being the Partner They Need Does Not.](https://paulryazanov.com/platforms-change-partner-does-not/): I am not loyal to a platform. I am loyal to the business that has to live on it.
- [Adding Digital to Your Name Does Not Make You a Digital Agency](https://paulryazanov.com/adding-digital-to-your-name/): If the client wanted a presentation, they would have hired you to do design work.
- [Some Problems Cannot Wait, So We Drove Two Hours](https://paulryazanov.com/some-problems-cannot-wait-malware-birmingham/): When a site is under attack, waiting is not a strategy. So we got in the car.
- [TTFB From 5 Seconds to 800ms, With No Code Changes](https://paulryazanov.com/ttfb-5-seconds-to-800ms-hosting/): Five seconds to 800ms, and we did not touch a line of code.
- [Scaling Provape to 200K Monthly Visits Meant Fixing the Tech First](https://paulryazanov.com/provape-scaling-magento-200k-visits/): They had the demand. The platform was the bottleneck. Here is what we changed.
- [Function Used to Be Enough. Now the Details Decide.](https://paulryazanov.com/function-used-to-be-enough-now-details-decide/): I used to think design was decoration. Then competition got brutal and the details started deciding the sale.
- [Why I Turn Down Projects My Company Could Profit From](https://paulryazanov.com/why-i-turn-down-projects-we-could-profit-from/): You can always win money. You can always win a project. Act as if the business is your own.
- [Why We Replaced the Stage With Six Roundtables](https://paulryazanov.com/why-we-replaced-the-stage-with-roundtables/): Three events went well, so we changed the format. Passive listening had to go.
- [Launch With 30% of Your Budget, Not 100%](https://paulryazanov.com/launch-with-30-percent-of-your-budget/): Spend 30% getting live. Keep 70% for what the data tells you afterwards.
- [I Keep Finding Hacked Stores, and Nobody Wants to Hear It](https://paulryazanov.com/hacked-ecommerce-stores-nobody-wants-to-hear-it/): Finding the compromised store is easy. Getting someone inside the business to care is the hard part.
- [What 3x Revenue Growth for Avenue 85 Actually Took](https://paulryazanov.com/avenue-85-3x-revenue-growth-team-player/): More than 3x revenue growth from the site alone, over two years. Here is what it actually took.
- [The Moment Ecommerce Camp Stopped Feeling Like a Gamble](https://paulryazanov.com/when-ecommerce-camp-stopped-feeling-like-a-gamble/): The signal that Ecommerce Camp had worked was not attendance. It was the same faces coming back.
- [Why I Drove to Liverpool Instead of Emailing a Website Audit](https://paulryazanov.com/why-i-drove-to-liverpool-instead-of-emailing-an-audit/): Real partnerships do not start with PDFs. They start with conversations. So I drove to Liverpool.
- [When Our Main Client Channel Dried Up, We Had to Rebuild How We Sell](https://paulryazanov.com/when-our-main-client-channel-dried-up/): Upwork was our main source of clients for years, until it was not. Here is what we rebuilt in its place.
- [Why Headlights.com Has Stayed With Us for Ten Years](https://paulryazanov.com/headlights-com-ten-years-no-finger-pointing/): Jay Tannenbaum of Headlights.com has worked with my team for over ten years. Asked why, he did not mention tech or price. He said nobody points fingers.
- [Why Processes Beat Tools, and What Judo Taught Me](https://paulryazanov.com/processes-beat-tools-judo-lessons/): Most companies stack software instead of fixing how they operate. On the Prophets of IT podcast I argued that processes dictate success, and tools are just tools.
- [Why Ben Fridja Won on Dragons’ Den and Walked Away](https://paulryazanov.com/ben-fridja-dragons-den-walked-away/): Ben Fridja won a 70,000 pound Dragons' Den deal in 2015, then walked away from it. Fifteen years on he still owns Fridja. What that decision teaches founders.
- [Why I Turned My Back Catalogue Into a Knowledge Base](https://paulryazanov.com/why-i-built-a-founder-knowledge-base/): I had twenty years of my content turned into one structured knowledge base, and now we use it to repurpose my existing content into new articles. Here is why, and how it works.
- [Scaling an Outdoor Brand From £500K to £4M](https://paulryazanov.com/scaling-ae-leisure-500k-to-4m/): Scaling an outdoor leisure brand from £500K to £4M takes more than great products and marketing. It takes a tech foundation that does not crack under growth. Here is what it took with AE Leisure, and why the boring infrastructure work mattered as much as anything.
- [Announcing Sansec as Our First Ecommerce Camp Sponsor](https://paulryazanov.com/sansec-first-ecommerce-camp-sponsor/): Alongside announcing the speakers for Ecommerce Camp Birmingham, I was glad to introduce our first sponsor: Sansec, experts in ecommerce security and a global leader in protecting Magento and Adobe Commerce merchants from cyber threats. How we choose sponsors says a lot about the event.
- [How Gravel Shed Became a Client Without a Pitch](https://paulryazanov.com/gravel-shed-client-without-a-pitch/): You may remember the post about me driving to Wales to explore working together and meet the team at Gravel Shed. No contracts, no pressure, just a real conversation. Fast forward a week, and they are now part of our MageCloud client list. Did I push for it? No.
- [What a No-Contract Visit to Wales Looks Like](https://paulryazanov.com/no-contract-visit-wales-lloyds-spar/): Last week, together with Zach Wilson, I drove to Wales to visit a business. No contracts, no hard sales, just a real conversation about growth, strategy, and the future. It may not be the trendy way to onboard clients, but I keep doing it because it works.
- [Good UI/UX Converts, Bad UI/UX Kills Sales](https://paulryazanov.com/ui-ux-converts-bad-ux-kills-sales/): Great UI/UX converts. Bad UI/UX kills sales. Which one does your store have? Customers do not sit and analyse your design. They feel it, in whether the experience is smooth or frustrating, and that feeling shows up directly in your conversion rate.
- [Why I Travel to See My Clients in Person](https://paulryazanov.com/visiting-clients-in-person-energy/): I recently visited Tom and James McIlvenny at Avenue 85 to review project progress, and I came away with the same thing I always do from these trips: an enormous boost of energy. Until you have been backstage at a client's business, you have not really seen the company you represent.
- [What Overnight Success Actually Looks Like](https://paulryazanov.com/overnight-success-hours-behind-it/): People love an overnight success story. Here is what one actually looks like when you write down the hours: roughly 215 of them, spread across twelve months, in steady increments nobody would call dramatic. You do not need a lot of money for this. You need patience and consistency, which are far rarer.
- [What One Month Back Managing Shopify Taught Me](https://paulryazanov.com/month-managing-shopify-projects-myself/): It has been one month since I went back to managing Shopify projects myself, and I had forgotten how much I enjoy it. Daily calls with my team, meetings with clients, real problems getting solved. Here is what that month actually produced, because the work is more revealing than any strategy post.
- [Before You Pay for a Bigger Server, Check Caching](https://paulryazanov.com/high-hosting-bills-check-caching-first/): Your hosting bills are high, and your agency suggests increasing server resources again. Before you agree, read this. I analysed three slow, unreliable sites recently, on three different platforms in three different data centres, and every one of them had the same basic problem hiding in plain sight.
- [Ten Checks Before You Expand Ecommerce Internationally](https://paulryazanov.com/international-ecommerce-expansion-checklist/): I recently audited several brands, one of them doing around $250,000 a month, and the same international SEO mistakes kept appearing. Missing sitemaps, broken hreflang, the wrong domain strategy. If you are expanding into new countries, these are the checks that decide whether the effort pays off or quietly fails.
- [Why Vague Project Requirements Lead to Bad Quotes](https://paulryazanov.com/vague-project-requirements-agency-quotes/): We are often asked to quote on projects full of unknowns. Integrate with an API, but no details about the API. Add a service, but no integration guides. As a database engineer, I find that lack of clarity hard to ignore. Yet other agencies quote on the same vague briefs without blinking, and I have been wondering what that really means.
- [Inside COMERIX, Our Framework for Converting Ecommerce Sites](https://paulryazanov.com/comerix-ecommerce-conversion-framework/): Last year my team set out to build our own framework for high-converting ecommerce projects. We spent about two and a half months studying how the best brands construct their pages, and we turned what we learned into something we call COMERIX. Here is what it is and what it is for.
- [Why Noindex Tags Quietly Kill Your Organic Growth](https://paulryazanov.com/noindex-nofollow-blocks-organic-growth/): I received a lovely sales email about Ecommerce Camp UK merchandise. The message was so well done that I replied with some honest feedback, because no amount of outreach fixes the real problem. Their site was running on noindex and nofollow, and a blocked site cannot grow organically no matter how good the hustle.
- [What Checking Clients After a Google Update Revealed](https://paulryazanov.com/checking-client-seo-after-google-update/): I spent the last few days going through our clients after the latest Google update. We are a development company, not an SEO agency, but our job is to help clients make more money, so I treat this as part of the work. On one project, I found something I did not expect at all.
- [Why B2B Brands Can Absolutely Win on YouTube](https://paulryazanov.com/b2b-brands-can-win-on-youtube/): I hear the same objection constantly: our product is not for YouTube. We are B2B, we have a different audience, we are not sexy enough. Then I visited Shadow Foam, an industrial product with a 135,000-subscriber channel, and it put every one of those excuses to rest.
- [How a 16-Hour Pilot Won a Times Square Brand](https://paulryazanov.com/sixteen-hour-pilot-times-square-brand/): A 16-hour pilot turned into an entire project and a client running a commercial on Times Square. Paul Ryazanov on why starting small is how you earn the big work.
- [Why We Swap Christmas Parties for Strategy Meetings](https://paulryazanov.com/strategy-meeting-over-christmas-party/): Paul Ryazanov on why a strategic planning meeting beats a Christmas party for uniting a team, and how aligning business, development, and marketing sets the year.
- [Why I Told a CEO to Build Her Personal Brand](https://paulryazanov.com/ceo-build-personal-brand/): Paul Ryazanov on why he told an ecommerce CEO that her personal brand is one of the most powerful tools she has for scaling, and why most founders underuse it.
- [Shopify Is Not Only for Simple Stores](https://paulryazanov.com/shopify-not-only-for-simple-stores/): Paul Ryazanov on the outdated myth that Shopify is only for simple stores, and why the platform now runs some of the most complex, high-volume ecommerce in the world.
- [Yes, WooCommerce Can Handle a Million Visitors a Month](https://paulryazanov.com/woocommerce-million-visitors-a-month/): A client hit one million visitors in a month on WooCommerce. Paul Ryazanov on why the platform scales further than its reputation suggests, with the right stack.
- [How Three Days a Month Grew a Store 30%](https://paulryazanov.com/three-days-a-month-30-percent-growth/): Three to four days of work a month, no costly rebuild, and a store grew revenue by £280,000. Paul Ryazanov on why incremental beats the big rebuild.
- [Why I Advise Every Client Like I Would My Mum](https://paulryazanov.com/advise-every-client-like-your-mum/): Transparency, honesty, responsibility. Paul Ryazanov on the simple principle he runs MageCloud by: advise every client the way you would advise your own mum.
- [Why LinkedIn Beats Google for Ecommerce Client Acquisition](https://paulryazanov.com/linkedin-beats-google-client-acquisition/): Paul Ryazanov on why LinkedIn now beats Google for winning ecommerce clients, the AI-search shift behind it, and the system that took him from 7,000 to 8,362 connections.
- [Why We Started Documenting Our Agency on LinkedIn](https://paulryazanov.com/documenting-our-agency-on-linkedin/): Paul Ryazanov on why MageCloud started documenting its agency journey on LinkedIn, what two months changed, and why feed quality beats follower count.
- [Why I Distrust a Vendor Who Never Pushes Back](https://paulryazanov.com/vendor-who-never-pushes-back/): A vendor who only agrees with you is a warning sign. Paul Ryazanov on why he distrusts a developer who never pushes back, and how to vet one properly.
- [What BT and a Ukrainian Bank Taught Me About Support](https://paulryazanov.com/bt-monobank-customer-support-lesson/): One company made cancelling feel impossible. Another answered in a minute from a war zone. Paul Ryazanov on what BT and monobank reveal about real support.
- [When Organic Traffic Collapses, Build a Second Site](https://paulryazanov.com/organic-traffic-collapse-build-second-site/): A store's organic traffic fell from 2,000 to 160 clicks a day and no agency could explain why. Paul Ryazanov on why a parallel second site is smart insurance.
- [Why Business Owners Must Control Their Vendors](https://paulryazanov.com/business-owners-must-control-vendors/): A brand walked away from a tool that would have made money because one vendor's quote felt too risky. Paul Ryazanov on why owners must control their vendors.
- [Why I Tell Founders to Chase Profit, Not Revenue](https://paulryazanov.com/chase-profit-not-revenue-founder-lesson/): A brand chasing $50M halted a hosting fix that would have saved $1,500 a month, then unravelled. Paul Ryazanov on why founders should chase profit, not revenue.
- [Where AI Helps Marketing and Where Google Punishes It](https://paulryazanov.com/ai-marketing-help-google-content-penalty/): Notes from a Google AI workshop. Paul Ryazanov on where AI clearly helps marketing, where Google still punishes AI content, and the line he draws between them.
- [Three Backlink Checks That Expose a Weak SEO Report](https://paulryazanov.com/three-backlink-checks-weak-seo-report/): Three problems show up again and again in link-building reports. Paul Ryazanov on the backlink checks that expose a weak SEO campaign before you waste budget.

## Pages
- [AI Agents for Magento Stores](https://paulryazanov.com/agents/magento/): How the revenue agent pack works on Magento: feed health at catalog scale, conversion leaks, speed, and margin-structured campaigns — with a real dev team behind it.
- [Install Guide — The Revenue Optimization Agent Pack](https://paulryazanov.com/agents/install/): Step-by-step setup for the free e-commerce revenue agent pack: Claude skills, data connections, ground rules, and a sensible first month.
- [The Work Documentation Agent](https://paulryazanov.com/agents/agency-work-documentation/): Turns finished agency work into sharper SOPs, client-approved case studies, and public meta-articles — the compounding loop. Free agent skill.
- [The Client Revenue Report](https://paulryazanov.com/agents/ecommerce-client-report/): The client report in plain English — Metrics, Analysis, Action — drafted from reconciled data for the account manager to own. Free agent skill.
- [The Merchant Feed QA](https://paulryazanov.com/agents/merchant-feed-qa/): Merchant Center feed health for e-commerce: disapprovals, title quality, identifiers, price mismatches, custom labels. The feed is the ad.
- [The Weekly Optimization Loop](https://paulryazanov.com/agents/ppc-weekly-optimization/): The weekly mechanical Google Ads pass — search terms, negatives, pacing, disapprovals, anomalies — delivered as an approval queue.
- [The Campaign Builder](https://paulryazanov.com/agents/ppc-campaign-builder/): Plain-English brief in, launch-ready Google Ads campaign out — every setting reasoned and held for human approval. Free agent skill.
- [The Ads Account Audit](https://paulryazanov.com/agents/ppc-account-audit/): A forensic Google Ads audit for e-commerce: wasted spend in currency, true brand vs non-brand ROAS, and a restructure map. Free agent skill.
- [The CRO Experiment Planner](https://paulryazanov.com/agents/cro-experiment-planner/): Turns Clarity behavioral evidence into an ICE-scored experiment backlog and build-ready A/B test briefs with sample-size math. Free agent skill.
- [The E-Commerce Growth Audit](https://paulryazanov.com/agents/ecommerce-growth-audit/): A six-pillar scored audit of any store — tracking, paid structure, feed, conversion path, measurement, authority — with evidence behind every score.
- [The Revenue Data Aggregator](https://paulryazanov.com/agents/revenue-data-aggregator/): One reconciled revenue view per store — GA4, Google Ads, Clarity, and platform orders — decomposed into sessions, conversion rate, and AOV. Free agent skill.
- [AI Agents for E-Commerce Revenue — The System and Free Skill Pack](https://paulryazanov.com/agents/): How my agency grows e-commerce revenue with AI agents — one reconciled data view, audits, experiments, reports, and a free downloadable skill pack.
- [Blog](https://paulryazanov.com/blog/)
- [Book A Call](https://paulryazanov.com/book-a-call/): Let me show you successful stories across clients I work with during our discovery call – it is that simple and wouldn’t require much of your time.
- [Reviews](https://paulryazanov.com/reviews/): "We found these guys to be blunt to the point, very good at what they do, and able to sort out any problem we had."
- [Investor](https://paulryazanov.com/investor/): I began my journey in 2003 earning just $60 a month. Over the next decade, I helped grow companies from 16 to 120+ employees. In 2014, I launched my own business, scaling it to 40 employees and 7-figure revenue — the foundation of my success. Today, my mission is to help entrepreneurs accelerate growth, improve their lives, and create lasting impact by building businesses that generate jobs and opportunities.
- [Expert](https://paulryazanov.com/expert/): Two decades of hands-on eCommerce expertise, from building my own 7-figure business to advising leading brands across multiple verticals.
- [Pricing](https://paulryazanov.com/pricing/): Pricing depends on the size and structure of the team required.
- [Speaker](https://paulryazanov.com/speaker/): Since 2012, I’ve been passionate about sharing my expertise and stories across the United States, United Kingdom, Ukraine, and other countries.
- [Top Rated Expert in eCommerce](https://paulryazanov.com/): I provide strategic guidance, team training, and project management for e-commerce retailers with seven-figure annual revenues.

## Projects
- [Headlights](https://paulryazanov.com/projects/headlights/): Comerix solved persistent 503 gateway errors on Headlights Depot's custom CMS, then rebuilt/migrated to Magento (Uzooka → Headlights Depot → Headlights.com), providing 10+ years of trusted dev support through acquisitions.
- [NI Controls (Radwell since 2023)](https://paulryazanov.com/projects/ni-controls-radwell-since-2023/): Comerix (formerly MageCloud) rescued Northern Industrial's post-COVID Magento 2 site after the in-house team left — optimizing speed, custom checkouts, analytics, multi-store (big catalog, 6 languages), and international optimization.
- [Beautycos](https://paulryazanov.com/projects/beautycos/): Beautycos teamed up with Paul and the Comerix team to move from an aging Magento 1 setup to Magento 2 — a crucial step in supporting their fast-paced expansion across Europe.
- [1000 Libraries](https://paulryazanov.com/projects/1000-libraries/): Paul and his team teamed up with 1000 Libraries to overhaul their outdated, freelancer-built website into a cohesive, high-performing Shopify store. The new site not only simplified the user experience but also boosted conversions and introduced fresh revenue streams through strategic upsells.
- [Lakeland Furniture](https://paulryazanov.com/projects/lakeland-furniture/): Comerix provided reliable Magento support for Lakeland Furniture for over 3 years, enabling 3X traffic growth and the launch of Loch of Whisky while avoiding agency letdowns.
- [A&E Leisure](https://paulryazanov.com/projects/ae-leisure/): Paul’s team, Comerix, delivered two Magento updates + a new platform for A&E Leisure's ecommerce transformation, supporting a £5M turnover milestone while targeting £10M.
- [Traveling Baby](https://paulryazanov.com/projects/traveling-baby/): Comerix built limitless custom software fusing travel + rental industries for Travelling Baby's unique model, enabling 22-year growth from local stores to 80-90 US affiliates/cloud SaaS.
- [CCO Menswear](https://paulryazanov.com/projects/cco-menswear/): Comerix took over CCO Menswear's struggling Magento site in April 2025, delivering seamless migration, vendor optimization, and expert support — slashing costs while boosting efficiency.
- [KeeperStop](https://paulryazanov.com/projects/keeperstop/): Comerix migrated KeeperStop's 20-year legacy CMS to modern Shopify, preserving SEO/content while adding TikTok/Instagram/Amazon integrations for seamless social-to-commerce.
- [Particle for Men](https://paulryazanov.com/projects/particle-for-men/): Comerix powers Particle for Men's high-traffic DTC platform, handling millions of monthly visitors and massive spikes in TV ad traffic, driving explosive growth to near-$100M in revenue.
- [Real Colors](https://paulryazanov.com/projects/real-colors/): Paul’s team transformed Real Colors' buggy pandemic-era virtual assessment into a robust platform powering seamless HR/L&D workshops worldwide. Over 2.5 years, we stabilized the codebase, fixed critical issues, and delivered "impossible" features that slashed client admin time.
- [The Pen Shop](https://paulryazanov.com/projects/the-pen-shop/): The Penshop is a UK-based company that specializes in providing customers with high-quality writing instruments and stationery products. With a focus on offering a diverse range of pens, pencils, notebooks, and other related items, Penshop has built a reputation for delivering exceptional products and customer service.
- [Trading Depot](https://paulryazanov.com/projects/tradingdepot/): We fixed performance and data issues in GA and Search Console that affected rankings. We also managed a hosting migration with zero downtime, crucial for a high-traffic site.

## Events
- [Speaking at the E-commerce Collaboration Club: Choosing Technology That Drives Profitability](https://paulryazanov.com/events/speaking-at-the-e-commerce-collaboration-club-choosing-technology-that-drives-profitability/): I recently had the opportunity to join a panel discussion at the E-commerce Collaboration Club in London, where we explored one of the most important topics facing ecommerce founders today: how to make technology decisions that increase profitability rather than simply following industry trends.
- [Processes Dictate Success: Tools Should Support, Not Replace | Paul Ryazanov | Jim Punzenberger](https://paulryazanov.com/events/processes-dictate-success-tools-should-support-not-replace-paul-ryazanov-jim-punzenberger/): https://youtu.be/TmvZrXjtQFs?si=9YKdRHje7-5qtAVP
- [When SEO Works but Your Platform Breaks: Hidden Bottlenecks in Scaling eCommerce](https://paulryazanov.com/events/when-seo-works-but-your-platform-breaks-hidden-bottlenecks-in-scaling-ecommerce/): In 2026, Shopify has effectively become the default standard in e-commerce. More platforms, businesses, and brands are moving towards Shopify as their primary solution.
- [Building From Scratch: The Immigrant Founder’s Guide to Resilience With Paul Ryazanov](https://paulryazanov.com/events/building-from-scratch-the-immigrant-founders-guide-to-resilience-with-paul-ryazanov/): https://youtu.be/EHYGmoHMmcw?si=Vjq1MQi6Ro4VGbT7
- [Paul Ryazanov on Security, Conversion and Smarter Retail Execution](https://paulryazanov.com/events/paul-ryazanov-on-security-conversion-and-smarter-retail-execution/): http://youtube.com/watch?v=en_jX0y4OXo&feature=youtu.be
- [From Siberia to the UK: A Founder’s Brutally Honest Journey](https://paulryazanov.com/events/british-business-with-matt-holland/): https://www.youtube.com/watch?v=k2IDOd5Y2FQ
- [Workshop for Superpayments](https://paulryazanov.com/events/workshop-for-superpayments/): From tips to boost sales to ideas for making your customers happier, Ecommerce Camp Workshop London was packed with fresh insights and real talk from people who know the industry inside out. Here’s a quick recap of what went down.
- [Ecommerce Camp 2024 Birmingham](https://paulryazanov.com/events/ecommerce-camp-2024-birmingham/): After the incredible success of our previous events in Manchester and Chester, we decided to bring Ecommerce Camp to Midlands and hold Ecommerce Camp Birmingham!
- [“PubCon: Search, Marketing and AI” conference](https://paulryazanov.com/events/pubcon-search-marketing-and-ai-conference/): BACK
- [Workshop for ANS ](https://paulryazanov.com/events/workshop-for-ans/): On February 29th, 2024, ecommerce business owners, industry experts, and enthusiasts visited our intensive workshop – Ecommerce Boost Day Manchester. We couldn’t be happier with the outcome, and it’s all thanks to our incredible speakers & attendees!
- [SEO for E-Commerce in 2023](https://paulryazanov.com/events/seo-for-e-commerce-in-2023/): https://www.youtube.com/watch?v=DMp6Rb2oMRc&t=52s
- [“WhiteLabel Expo: UK’s leading show for Online Retail and Sellers”](https://paulryazanov.com/events/whitelabel-expo-uks-leading-show-for-online-retail-and-sellers/): This event has no details yet.
- [How to start an eCommerce business](https://paulryazanov.com/events/how-to-start-an-ecommerce-business-paul-ryazanov-dmr-94/): https://www.youtube.com/watch?v=qAQ8dryLI1Y
- [Tracking User Behavior Leads To Better Conversions: Interview With Search Engine Journal](https://paulryazanov.com/events/tracking-user-behavior-leads-to-better-conversions-interview-with-two-leading-experts/): At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how to optimize pages for usability and conversions.
- [Minimize Your Marketing Budget With A/B Testing](https://paulryazanov.com/events/minimize-your-marketing-budget-with-a-b-testing/): As part of our SEJ interview series, Paul Ryazanov of Promodo joins us to discuss how you can minimize your marketing budget with the help of A/B testing.