Ecommerce Camp Birmingham 2024

After the incredible success of our previous events in Manchester and Chester, we decided to bring Ecommerce Camp to Midlands and hold Ecommerce Camp Birmingham!

Table of Contents

On October 24th, 2024, ecommerce innovators, business leaders, and digital enthusiasts visited our intensive ecommerce and marketing day – Ecommerce Camp Birmingham. We couldn’t be happier with the outcome, thanks to our incredible speakers & attendees!

The Heartfelt Thanks​

We would love to take a moment to extend our heartfelt gratitude to everyone who joined us. Your enthusiasm, engagement, and passion for ecommerce were truly inspiring.

A special thanks to our speakers and panelists. Feel free to explore all the presentations from our speakers below.

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Sessions and presentations

Session #1

How to get 1.7M followers on TikTok and Built A £7.5 Million Fashion Business

Luxe Collective is now gaining much attention as a company recently featured on Dragon’s Den, securing Steven Bartlett as an investor.

However, the most inspiring part of their story is how they grew their TikTok channel to over 1.7M followers, which put them on the map. In his talk, Oliver Millar will cover how to successfully manage TikTok, what a TikTok shop looks like, and how to engage your content with a social media audience.

Oliver Millar 2

Oliver Millar

COO,
Luxe Collective

Session #2

Guide to Blended Photography using AI

Mark Wilman, a former photographer, now uses his skills to improve the presentation of products in his online furniture business. AI is changing the photographic landscape, especially in e-commerce. AI helps automate tasks like editing and creating product images, making the process faster while keeping quality high. Mixing AI technology with human creativity to help generate the best results and save money.

Marc Wilman 1

Mark Wilman

Owner,
Where Saints Go

Katrina Ellerton

Katrina Ellerton

Ecommerce Manager,
Where Saints Go

Session #3

Influencer marketing done right: from 0 to 6 figures

“ORBIS Lifestyle launched in early 2023, entering the highly competitive Italian health supplements market. We scaled to six figures within six months, leveraging Meta ads and strategic influencer partnerships, introducing a co-branded supplement that resonated deeply with our audience.

I’ll share how we navigated brand positioning in a crowded space, effectively used influencer marketing, and grew our presence, highlighting successes and key learnings from our journey. “

Pietro Pelizzari

Pietro Pelizzari

Managing Director,
Orbis Lifestyle

PANEL DISCUSSION

Black Friday: Tips and Tricks to Help You Prepare

Our speakers enjoyed sharing insights and answering your questions. We hope you found it valuable and inspiring for your future campaigns!

Eugene Ole photo

Eugene Ole

CEO,
DroiX

Tom Mcilvenny

Tom Mcilvenny

Director,
Avenue 85

Roger Firth

Roger Firth

Director,
A&E Leisure

Session #4

Building ecommerce business in healthcare: full of challenges & opportunities

The pharmacy business, particularly online, comes with a lot of regulations.

Pharmacy Prime started in 2019 on Amazon and eBay and recently launched its online store on Shopify in late 2023. In just over a year, it has surpassed £1M in online sales through its website. Pharmacy Prime recently launched an ‘Online Clinic’ where people can access prescription medication treatments.

Vinay, the eCommerce Lead, will share the story behind this digital transformation, covering regulations, product, and service offering expansion, and UI/UX improvements.

Vinay Panchal 1

Vinay Panchal

Ecommerce Manager,
Pharmacy Prime

Session #5

10 Must-Do Tasks for E-commerce Development & Marketing Success

“We analyze around 20 clients a month and notice a common pattern in tasks that eCommerce managers or business owners overlook.

We’re going to open our secret ‘Pandora’s box’ of what you should be focusing on when managing your eCommerce website on a month-to-month basis, including key questions to ask your development or marketing vendors.”

Paul Ryazanov

Paul Ryazanov

CEO,
MageCloud

PANEL DISCUSSION

"Ask me anything" panel with our experts

Our attendees had a chance to explore trends, gain valuable advice, and discuss innovative solutions directly with our knowledgeable panel.

Richard Tanner

Richard Tanner

Executive Chairman,
OutDoor 365 group

Peter Bradshawe

Peter Bradshawe

CEO,
Speeds Healthcare

Networking

After the workshop, attendees had an amazing time networking with industry experts and fellow business owners, exchanging insights, and building valuable connections.

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