Blog

Ecommerce Strategy, Founder Insights
Same audience, same customer base, 10x revenue. The difference was treating the redesign as an investment. […]
Ecommerce Strategy
A clean malware scan does not mean you are safe. Patching is only the first of four steps. […]
Founder Insights, Podcasts & Interviews
Anything I publish is marketing. Anything someone else publishes about me is evidence. […]
Ecommerce Strategy, Founder Insights
Holidays bring a sales spike and the bugs that only show up when nobody is looking. […]
Ecommerce Strategy
Shoppers are not reading. They are scanning. You have seconds to remove every doubt. […]
Ecommerce Strategy, Founder Insights
No buzzwords. Just mutual trust and a proper partnership. […]
Ecommerce Camp, Founder Insights
I was not sure about either decision. I trusted myself anyway, and that is the part that mattered. […]
Ecommerce Strategy, Founder Insights
We saw them looking. We did not wait for the enquiry. […]
Ecommerce Strategy, Founder Insights
I am not loyal to a platform. I am loyal to the business that has to live on it. […]
Ecommerce Strategy, Founder Insights
If the client wanted a presentation, they would have hired you to do design work. […]
Ecommerce Strategy, Founder Insights
When a site is under attack, waiting is not a strategy. So we got in the car. […]
Ecommerce Strategy
Five seconds to 800ms, and we did not touch a line of code. […]
CBD, E-Cigarettes and Vapes, Ecommerce Strategy
They had the demand. The platform was the bottleneck. Here is what we changed. […]
Ecommerce Strategy, Founder Insights
I used to think design was decoration. Then competition got brutal and the details started deciding the sale. […]
Ecommerce Strategy, Founder Insights
You can always win money. You can always win a project. Act as if the business is your own. […]
Ecommerce Camp, Founder Insights
Three events went well, so we changed the format. Passive listening had to go. […]
Ecommerce Strategy, Founder Insights
Spend 30% getting live. Keep 70% for what the data tells you afterwards. […]
Ecommerce Strategy, Founder Insights
Finding the compromised store is easy. Getting someone inside the business to care is the hard part. […]