Blog

General
I’m speaking at AI Evening in London on 4 September. Here is the argument I’ll be making: the gap isn’t capability, it’s that nobody has wired AI into the moment a decision gets made. […]
Podcasts & Interviews
Most conversion optimisation sold to smaller stores cannot produce a reliable result. Paul Ryazanov on the traffic threshold that decides whether A/B testing is worth paying for. […]
Founder Insights
The client who hired us last month first saw our content eleven months ago.They never commented. They never liked a single post. They were just watching.I only found out on our first call. They… […]
General
Installing the patch is not the finish line. Why a released fix can carry its own flaw, and why you should verify with a tool that has no stake in the answer. […]
General
Your reviews sit on your site doing nothing for visibility. Here is how to mark them up so Google shows star ratings in your organic listing. […]
General
Paul Ryazanov with Dennis Yu and colleagues in Manchester, 17 July 2026. […]
Podcasts & Interviews
The UK personal allowance has been frozen at 12,570 pounds since 2021 and will stay frozen until 2031. Paul Ryazanov on what that actually does to technical hiring, from someone running a team of 40 across several countries. […]
Podcasts & Interviews
Paul Ryazanov speaks at the UK SEO Summit on 26 August 2026 in Shepperton, on setting up AI agents to produce content at scale — the workflow, where it breaks, and what still needs a human. […]
Podcasts & Interviews
Paul Ryazanov joins Mark and Katie on The Unforget Yourself Show to talk about the filter he actually uses when choosing who to work with, and why it is not revenue. […]
General
Joining the judging panel for the first Baltic ecommerce awards. The things that actually distinguish a strong entry from a polished one. […]
General
Most clients leave Magento for one reason: support costs too much. If AI cuts that cost, the argument for moving to Shopify gets considerably weaker. […]
General
A simple sheet that extracts meta and H1 data across your URLs. Basic, and the thing that saves your rankings when you move platforms. […]
General
A Magento 2 store gained 22,000 customer accounts in a day. Every one was a bot. How to check whether your registrations are real and what to do about it. […]
General
A Magento 2 store with more than 180,000 products was taking over 40 seconds to respond. Getting time to first byte down to 2 seconds changed everything. […]
General
Hours spent pitching what we could do for each client, replaced by a single recorded walkthrough that still generates interest 18 months after publishing. […]
General
Meetups that wanted membership fees, groups that needed a registered business, and a year of conferences with nothing technical. What actually worked. […]
General
A husband-and-wife team, a WordPress and WooCommerce site built with a freelancer, and flexible roles. What running a real small store looks like from the inside. […]
General
A local wine shop’s site was down for a week. The fix took a couple of emails. The real obstacle was that handing access to a stranger felt too risky. […]