Blog

Founder Insights
I am now an ABM Volunteer Mentor on the Help to Grow: Management Course. Why it matters to someone who arrived in the UK in 2022 knowing almost nothing. […]
Ecommerce Strategy
Asked whether £5,000 a month should go to SEO or paid ads for a Shopify store, my answer was neither: £2,000 to produce content, £3,000 to boost it. […]
Ecommerce Strategy
One element added to the Thermos mini cart, a free delivery progress bar, lifted conversion 35.74% in 12 days. Here is the test and why it worked. […]
Ecommerce Strategy
A conversation with WP Engine, our hosting partner of 7 years, about where ecommerce and hosting are shifting, and why AI in content management is the key. […]
Founder Insights
A conversation with Feray about how small businesses in Cheshire can use AI, starting with a knowledge base of their own services, and a possible workshop. […]
General
Serge Bezborodov and I ran a workshop at EcomExpo Vilnius, taking an ecommerce site apart layer by layer. The Figma file is free to download. […]
General
I am at Ecommerce Expo this week on stand M62. Come and find us. […]
General
I met a founder for dinner in London before Ecommerce Expo starts. The talks are the advertised part of a conference. The useful part is everything around them. […]
Ecommerce Camp, Founder Insights
Delighted to spend the day at Salesfire Summit 2026.It’s always a pleasure to listen to and learn from some of the leaders in our industry, as well as connecting with the just as impressive founders… […]
General
I run an ecommerce agency and my own website has been held together with Sunday afternoons. This morning I handed it to Engage Web. […]
General
I spoke at the Women Creators and AI Evening in London, hosted by BuildHer Labs and GCreators at the Halkin. When everyone can use AI to create content, authority matters. […]
General
Two client conversations in one day. One could tell me the truth and act on it. The other knew what would fix his sites and was locked into contracts until 2028. […]
Founder Insights
This week, we travelled all the way down to Shepperton to participate in the UK SEO Summit. It was a privilege to be there and to present ourselves in front of so many intelligent and interesting… […]
General
I’m speaking at AI Evening in London on 4 September. Here is the argument I’ll be making: the gap isn’t capability, it’s that nobody has wired AI into the moment a decision gets made. […]
Podcasts & Interviews
Most conversion optimisation sold to smaller stores cannot produce a reliable result. Paul Ryazanov on the traffic threshold that decides whether A/B testing is worth paying for. […]
Founder Insights
The client who hired us last month first saw our content eleven months ago.They never commented. They never liked a single post. They were just watching.I only found out on our first call. They… […]
General
Installing the patch is not the finish line. Why a released fix can carry its own flaw, and why you should verify with a tool that has no stake in the answer. […]
General
Your reviews sit on your site doing nothing for visibility. Here is how to mark them up so Google shows star ratings in your organic listing. […]