I just got back from my first MeetMagento UK and I have a few thoughts that did not fit in a LinkedIn post. Some are practical observations about how the conference itself ran. The bigger ones are about where the Magento ecosystem is headed, because the questions I left with […]
If somebody offers you a job inside an ecommerce business right now, take it without thinking. That is the advice I give to almost everybody who asks me about the UK job market lately, and I want to explain why I believe it so strongly. The short version is that […]
I have been spending more time than I want to admit looking at hosting bills lately. Several of our ecommerce clients have come to us in the last few months saying sales are softer than they would like, but they do not want to pause our support entirely. The conversation […]
People assume our clients stay because of contracts. They do not. We have not locked a single ecommerce client into a multi-year agreement, and yet our average relationship runs over three years. Some go five. Some pause for two years and then come back when something breaks. The model is […]
A prospect came to my desk recently with a story that is becoming familiar. They had migrated from WooCommerce to Shopify in August 2023. The traffic dropped almost the moment the new site went live, never recovered, and on top of that, an antivirus tool kept flagging the Shopify storefront […]
Most ecommerce agencies open a relationship with the same paperwork. A contract. An onboarding fee. A monthly retainer that locks in revenue whether the work is happening or not. We do not work that way at MageCloud, and we never have. What I am most proud of, after more than […]
I walked through Chester city centre last winter and lost count of the shuttered shop fronts. The Crew Clothing store I had photographed only weeks earlier was already taped over with a “We’ve Closed” sign, pointing customers to Cheshire Oaks. A few doors down, Moss had a smaller version of […]
Most agencies my size run on @company.com email addresses. We do not. After more than a decade of running MageCloud as a 30-person ecommerce team, every client conversation I have still goes through my personal Gmail, and so does every email my team sends. I made that call back in […]
Why Core Web Vitals Matter for Magento 2 Stores If you are running a Magento 2 store on the Luma theme, you need to pay close attention to your Core Web Vitals. These metrics — Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift — directly affect how Google […]
What Dragons Den Really Teaches Us About Business I was watching Dragons Den recently, and it struck me that most people focus on the wrong thing. They watch the entrepreneurs who walk away without a deal and call them failures. But the real failure is not getting rejected in the […]
Another Year, Another Chance to Reflect Turning 44 is one of those milestones that makes you stop and take stock. Not in a dramatic, midlife-crisis kind of way, but in the quiet, honest way that happens when you have been building things for long enough to see patterns in your […]
The Heart Behind Every Small Business There is something that gets lost in all the talk about ecommerce strategy, conversion rate optimisation, and scaling frameworks. Behind every small business is a person — usually one person at the start — who decided to risk everything because they believed in something. […]
Taking Full Ownership There is a moment in every founder’s journey where you realise that everything — the wins, the losses, the missed deadlines, the angry customers, the brilliant hires, the terrible hires — all of it sits on your shoulders. Not in a self-pitying way, but in a clarifying […]
Shopify Is Powerful, But It Is Not a Magic Solution If you are running your ecommerce business on Shopify, or thinking about migrating to it, there is something you need to understand. Shopify is an excellent platform — arguably the best in the world for most small to mid-sized ecommerce […]
