Ecommerce
Camp Online: honest conversations and lessons from £20M–£100M
founders
Why typical
ecommerce events miss the mark
After two decades helping merchants grow their stores, I’ve attended
more conferences than I can count. They follow the same pattern: slide
decks filled with jargon, agencies pitching services and very little
candour about what actually happens inside a scaling ecommerce business.
Founders tell me they leave feeling inspired but none the wiser about
the real challenges they’re facing.
As an ecommerce specialist, I wanted a better way –
one that reflected the way we operate at MageCloud and Ecommerce Camp. Instead of
another showcase, why not create space for honest conversations about
revenue, mistakes, and the decisions that really mattered? That’s why we
started Ecommerce Camp: small rooms, real merchants and
zero sales pitches.
What makes Ecommerce Camp
different
Ecommerce Camp isn’t a conference; it’s a working session for people
who run stores every day. Sessions are built around dialogue rather than
monologues. We limit attendance to active founders, brand owners and
decision‑makers so you’re learning from peers rather than vendors. Every
talk is live and interactive; you can ask questions, challenge ideas and
dive into real case studies. If you choose the VIP option, you’ll also
get access to the session recordings for future reference.
Unlike typical events, Ecommerce Camp focuses on what’s actually
working right now. There’s no hype about magic traffic sources – just
candid stories from people growing £20M–£100M ecommerce brands. It’s
co‑organised with partners such as HyperSKU, Stok.ly and ShipTheory, but
there are no vendor demos.
Agenda & speakers
Here’s a snapshot of the 13 sessions taking place on 23 April
2026 (10 am – 4 pm). Each session includes a talk or workshop
followed by Q&A with founders who have built or are building
£20M–£100M businesses:
Introduction (9:50 – 10:00)
A quick welcome to set the tone and outline what you can
expect.
From Photoblog to 1.7M+ Community (10:00 –
10:25) — Vincent Phan, founder of 1000 Libraries. Hear how
mission‑led storytelling built a global community beyond an
audience.
Dreaming of £100M in annual sales? (10:25 –
10:50) — Luke Bream, co‑founder of Valentte London. Learn how a DTC
home‑fragrance brand manages explosive growth and the pressures that
come with it.
Using AI to scale DTC product pages (10:50 –
11:15) — Louis Smith, SEO & AI consultant at LouisSmith.co.uk. A workshop on
using AI to optimise product copy, messaging and UX to attract the right
customers.
Coffee break (11:15 – 11:20) — time to stretch
and network.
How are subscriptions evolving? (11:20 – 11:45)
— John Burke, co‑founder of Craft Gin Club. Explore how
bold membership models and storytelling build fan‑first
experiences.
Marketing for growth (11:45 – 12:10) — Scott
Emanuel, Marketing Director at Heinnie Haynes. Discover why engaging
buyers who aren’t yet in the market drives sustainable growth.
Is traditional CRO dead? (12:10 – 12:35) —
Oliver Kenyon, co‑founder & CEO of ConversionWise. A workshop on the
eight growth swings that are moving the needle for brands under
£10M.
Lunch break (12:35 – 1:00) — refuel before the
afternoon sessions.
Building a $100M DTC men’s grooming brand in the US (1:00
– 1:25) — Ayal Ebert, co‑founder & CEO of Particle. Hear the story
behind scaling a men’s grooming brand and investing in high‑potential
consumer products.
The ecommerce decisions that actually mattered (1:25 –
1:50) — Steve Webster, Global E‑commerce Director at
Barbour. Profitably growing
across sectors, channels and continents.
Scaling DTC brands with Google Ads (1:50 – 2:15)
— James Foster, founder of JB
Marketing. Learn how data‑driven campaigns power sustainable
customer acquisition.
Coffee break (2:15 – 2:20) — quick break to
process the insights.
From $80 website to 8‑figure business (2:20 –
2:45) — James Cowdale, co‑owner and Head of Marketing
at &SONS. The journey of a UK
menswear brand from humble beginnings to a thriving DTC
company.
My secrets to driving growth (2:45 – 3:10) —
Matthew Lawson, Chief Digital Officer at Ribble Cycles. Lessons from a
seasoned digital commerce leader on transforming a heritage cycling
brand.
- From a family business to private equity (3:10 –
3:35) — Jay Tannenbaum, President of Ecommerce at Headlights Depot. Hear how
Jay sold his family business and the hard‑won lessons along the
way. - How we increased our email revenue by 300% (3:35 –
4:00) — Holly Gaffney, Brand & Content Manager at
Calla Shoes. Practical email
tactics that multiplied subscriber revenue.
How to participate
Date and time: 23 April 2026 (10 am – 4 pm)
Format: Live online. All sessions are interactive,
with Q&A and discussion. You’ll receive a link to the event once
your registration is approved.
Who it’s for: Active ecommerce founders, brand
owners, operators and decision‑makers. If you’re just starting out or
looking to sell your services, this isn’t the place.
Tickets: We offer two ticket options:
- Free — join the live stream and catch all 13
sessions in real time. Perfect if you simply want to attend on the
day. - VIP (£14.99) — includes everything above plus
lifetime access to all session recordings, a free ticket to a future
in‑person Ecommerce Camp and entry to our mentor WhatsApp group.
To register, head to the event
page or use the LinkedIn
registration link and select your ticket.
Key takeaways for
ecommerce founders
- Honest conversations over hype: The most valuable
insights come from founders sharing what worked and what didn’t. You’ll
hear real numbers and real mistakes. - Peer‑to‑peer learning: Sessions are dialogues, not
lectures. Ask your own questions and learn from others who face the same
challenges. - Actionable insights: Leave with tactics you can
implement immediately – not generic theory. - Curated audience: Attendance is limited to active
operators. That means fewer sales pitches and more meaningful
conversations.
If your store is already driving traffic but you’re unsure which
levers to pull next, Ecommerce Camp will help you figure out what’s
actually working for other brands today. For personalised support, you
can also explore my ecommerce consulting
packages and learn more about my experience.
Related reading
- Why
most eCommerce events feel the same — and how Ecommerce Camp is
different
Unpacking the problems with traditional events and how we solved
them. - From
0.2 % to 1.2 % conversion rate: the 10 changes that made it
happen
A detailed case study on how we boosted conversion for a luggage
brand. - 244
% growth from the same traffic: how conversion wins over
traffic
Learn why focusing on conversion can produce outsized revenue
gains.
Final thoughts
Typical eCommerce conferences promise magic formulas for growth but
deliver little more than vendor pitches and vague inspiration.
Ecommerce Camp Online brings together founders and
operators who are running real businesses today and want to share what’s
working. If you run an ecommerce brand and want to skip the hype, register for the April 23 event and
get ready for a day of candid conversations, practical insights and
actionable takeaways.