It’s easy to get absorbed in day-to-day work.
Deadlines, calls, projects, decisions, numbers.
Ecommerce moves fast, and when you’re building something serious, there’s always more to do.
But every now and then, something small happens that forces you to pause — not because you have to, but because it reminds you of what matters.
A Christmas Gift That Made Me Smile
I recently received an amazing T-shirt for Christmas.
And I’m pretty sure you don’t have anything like it.
It was funny, thoughtful, and completely unexpected — which is exactly why it landed so well.
But more than the gift itself, it reminded me of something important:
How quickly we get caught up in the work… and how easy it is to forget to appreciate the people around us.
The people we love.
And the people who quietly support us in the background — families included.

Gratitude Matters More Than Most People Admit
There’s a version of “success” that looks productive from the outside but feels empty on the inside.
It’s when everything becomes transactional.
When every conversation is about outcomes.
When you’re always pushing forward but never stopping long enough to recognise what you already have.
This time of year is a good reminder to slow down for a moment and show gratitude.
Not as a performance.
Just as a habit.
Building a Business Should Never Replace Building Relationships
Ecommerce can be lonely.
Founders and operators are often dealing with pressure most people never see:
- teams to manage
- margins to protect
- systems to improve
- problems to solve daily
- customers to keep happy
That’s why community matters.
The right conversations with the right people can reset your mindset faster than any productivity hack.