Episode of EcommerceCampLiveTalks
Scaling an ecommerce brand isn’t about a single tactic.
It’s not just ads, email flows, or the latest growth hack.
The brands that last — the ones that grow year after year — usually build their advantage through fundamentals:
- product quality
- customer feedback
- operational control
- smart distribution
- and consistent execution
That’s why I was excited to welcome Luke Bream of Valente London for a new episode of eCommerce Camp Live Talks.
His story is a great example of what happens when you stay committed to the craft and scale with intention.
A Brand Story Built on Real Foundations
Luke’s journey is the type many founders dream of:
Starting small — selling soap at a stall — and building it into a UK favourite multi-channel brand.
But what makes the story valuable isn’t just the outcome.
It’s the decisions behind the outcome.
Because scaling isn’t just about “doing more.”
It’s about building systems and advantages that make growth sustainable.
What We Covered During the Live Talk
This episode was packed with lessons that apply to nearly every ecommerce brand — whether you’re at £10k/month or £1m/month.
Here are a few of the areas we explored.
1) Turning Customer Feedback Into Real Product Innovation
Most brands collect feedback.
The best brands build a process around it.
Luke shared insights into how they take customer feedback and turn it into tangible improvements — not just in messaging, but in the actual product experience.
That’s how you build loyalty.
And it’s how you create products people genuinely want to repurchase.
2) Why Owning the Factory Can Be a Major Scaling Advantage
One of the standout parts of Luke’s story is how operational control became a competitive edge.
Owning your factory isn’t the right move for every brand — but when it fits, it can unlock huge advantages:
- better quality control
- faster iteration cycles
- stronger margins
- fewer supply chain surprises
- and more stability as you scale
In a market where many brands rely on the same suppliers, control becomes differentiation.
3) What It Actually Takes to Scale a Team from 5 to 200
It’s easy to romanticise “growth.”
But building a real organisation is messy, challenging, and full of decisions most people don’t see.
Luke talked about what it takes to grow a team from 5 to 200 people in just five years — and the reality behind scaling culture, systems, and execution without losing focus.
Because growth isn’t just more customers.
It’s more complexity.
And the ability to manage complexity is what separates businesses that scale from businesses that stall.
Practical Insights You Can Apply Immediately
The value of conversations like this isn’t inspiration.
It’s implementation.
This wasn’t a generic “success story.”
It was full of practical insights, honest lessons, and strategies you can apply instantly — whether you’re currently building a product catalogue, improving operations, or expanding into new channels.
The Best Part: Live Questions
One of the highlights of the session was the chance for attendees to ask Luke questions live.
Because the fastest way to shortcut your learning is to listen to founders who’ve already navigated the challenges you’re facing right now.
Final Thought: Brands Win When They Respect the Craft
Valente’s story is a reminder of something simple:
The brands that stand out don’t just chase growth.
They build something worth scaling.
Customer feedback, product quality, operational control, and strong team execution aren’t “nice to have.”
They’re what separates brands that last from brands that fade.