Beautycos teamed up with Paul and the Comerix team to move from an aging Magento 1 setup to Magento 2 — a crucial step in supporting their fast-paced expansion across Europe.
+ Over 2× business growth
+ 400,000+ orders each year
+ Expansion into 30 European markets
Beautycos is a Denmark-based beauty retailer offering a wide range of products, including hair care, skincare, makeup, perfumes, and wellness items.
The company operates both online and offline, with 12 physical stores across Denmark and a strong e-commerce presence across Europe.
From their main warehouse and office in Denmark, Beautycos handles large-scale operations — supported by a team of:
Today, the brand is present in nearly 30 European markets, with ongoing expansion into new countries.
Before working with Paul, Beautycos faced a critical technical challenge.
Their store was running on Magento 1, which had become outdated and difficult to maintain. A migration to Magento 2 was necessary — but finding the right partner wasn’t easy.
Key challenges included:
At the same time, the business was scaling fast, which meant the solution had to be both stable and flexible.
“Magento is a very technical landscape… You need a developer you can rely on.”
After researching multiple vendors, Benjamin and the team chose Paul and his team for a combination of expertise, responsiveness, and cost-efficiency.
What stood out:
In a price-sensitive and highly competitive industry, this balance was critical.
Beautycos partnered with Paul and Comerix to manage the platform’s full transition from Magento 1 to Magento 2, ensuring a smooth migration and stable performance post-launch. Following the rebuild, the team provided continuous improvements, rapid feature development, and quick issue resolution.
Using a clear Trello (Kanban) workflow, tasks were prioritized and executed efficiently, backed by responsive communication and near round-the-clock support. The team also integrated the store with logistics and shipping systems — improving operations and creating a more seamless shopping experience.
The impact of the partnership has been both operational and commercial:
The biggest shift was not just technical — but in how the business operates day-to-day, with a reliable partner handling development.
“After working together with Paul, we’ve more than doubled our business.”
Beautycos is expanding rapidly across Europe with new country-specific stores and market entries. The next phase focuses on growth in these new regions, ongoing platform optimization, and the introduction of new features and automation to boost efficiency.
Paul’s team continues to serve as a long-term partner, supporting Beautycos through continuous improvement and scalable growth.
