Comerix migrated KeeperStop’s 20-year legacy CMS to modern Shopify, preserving SEO/content while adding TikTok/Instagram/Amazon integrations for seamless social-to-commerce.
+ 20–30% swing in gross sales performance
+ +10% YoY growth after platform migration
+ 00+ SKUs migrated
+ Near-zero downtime
KeeperStop.com is a 20-year-old goalkeeper equipment and education company turning passion for soccer into a global lifestyle business with hundreds of thousands of happy customers.
“We educate goalkeepers around the world on goalkeeper equipment and technique. Over the years, we’ve had hundreds of thousands of happy customers and currently reach about 9 million monthly impressions across all our social media channels.”
KeeperStop’s 20-year legacy CMS was reliable but outdated — like a “reliable dump truck” from a past era — lacking integration with modern platforms like TikTok, Instagram, and Amazon, which are crucial for its social-heavy model.
“We needed a web development company or agency that not only knew how to migrate from a legacy system to a modern CMS like Shopify or Magento, but could also manage the transition of our existing content, SEO rankings, and social media presence smoothly. We wanted to move to a new platform and continue growing without losing momentum.”
After interviewing hundreds of developers and agencies, from Upwork to Shopify/Magento specialists, Christian picked Comerix for Paul’s Silicon Valley background, direct, no-fluff advice, real client examples, clear, quantifiable plans, transparent pricing, and realistic timelines.
‘I chose Paul because of his Silicon Valley background and his no-nonsense approach to software development. He understood the technologies we discussed and even knew what mattered to me before I said it. That was incredibly reassuring. In my experience, most agencies rely heavily on marketing talk — lots of fluff and vague promises. Paul wasn’t like that. He was direct: “You need this, you don’t need that.” He backed up his recommendations with real examples from previous clients.’
“Paul also provided a clear, quantifiable plan with transparent pricing and realistic timelines, which stood out compared to the vague estimates I received elsewhere. His proposal wasn’t just affordable — it was credible.”
Comerix handled a complex Shopify migration of 800+ SKUs, detailed product data, customer histories, shipping information, loyalty programs, and historical orders while implementing 301 redirects to preserve SEO authority. Detailed pre-migration planning prioritized data integrity over aesthetics, with direct collaboration between teams minimizing downtime to near-zero.
Post-launch optimizations enhanced navigation speed, checkout conversion, and social integrations, delivering Amazon-era seamlessness that customers barely noticed despite the massive technical lift.
“Other agencies gave vague quotes — “about 400 hours” — with no real breakdown. But Paul worked closely with me to build a concrete plan. We even collaborated directly with my previous development team to ensure a smooth, transparent handover”.
KeeperStop reversed a ~20% YoY decline to +10% vs. two years prior (a 20-30% gross sales swing), avoiding a catastrophic holiday drop-off through strategic milestone planning.
“With the development and migration plan we built, and how we incorporated design and SEO into it, I’m proud to say we’re already ahead of last year.”
SEO rankings held firm, customers reported smoother interactions, search visibility improved, and the modern platform positioned the business for sustainable growth, connecting 9M monthly impressions directly to commerce.
“The new KeeperStop site is easier to navigate, faster to check out, and in most cases, customers don’t even realize we changed platforms — which was exactly our goal. The transition was smooth, with minimal downtime and no disruption to customer data.
That’s a real credit to Paul and his team. Paul is always available as a resource, and he has a hardworking, responsive team that makes sure everything runs as efficiently as possible.”
KeeperStop now adapts quickly to modern demands such as AI/search/social, retaining customers while attracting new ones through integrated commerce — thanks to Comerix’s responsive team and ongoing partnership.
