Comerix provided reliable Magento support for Lakeland Furniture for over 3 years, enabling 3X traffic growth and the launch of Loch of Whisky while avoiding agency letdowns.
+ 3X visitors/revenue
+ Launched 2nd site (Loch of Whisky)
+ 20-year UK furniture brand
Lakeland Furniture sells quality home and office furniture across the UK, founded in 2006 by Spencer Lee after his early eBay surplus stock trading success. The business peaked at £6M annual turnover in 2022 with 15-16 staff before optimising to a lean 8-person team focused on positive culture. Spencer recently launched Loch of Whisky as a personal passion project, curating unique and hard-to-find bottles with subscription plans ahead.
Previous SEO and technical agencies promised ambitious results but consistently underdelivered with missed deadlines, unexpected cost overruns, and finger-pointing responsibility avoidance when problems arose (“That’s not us”). Spencer needed reliable, contract-free partners to support his post-COVID pivot from office furniture (40% business loss) to luxury home items and the new whisky venture without technical headaches.
“Worked with various providers… promising the world, projects overrunning… ambiguity—people covering themselves instead of owning it.”
Spencer selected Comerix three years ago specifically for founder-to-founder WhatsApp communication, Paul’s blunt honesty with no excuses or tiptoeing around issues, and proactive recommendations from industry events that delivered immediate value (3-4 successful adoptions). This rare combination of direct accountability and trend awareness built loyalty despite past agency disappointments, allowing Spencer to focus on strategic buying rather than technical firefighting.
“Started working with Paul at Comerix… nice to speak to another founder… very honest, no tiptoeing… keeps me updated on new products (3-4 successes).”
Comerix manages comprehensive Magento maintenance, including critical mobile UX improvements to boost conversion from high traffic volumes, alongside the full Loch of Whisky site launch, optimised for repeat whisky buyers. Spencer benefits from targeted tool integrations like Klaviyo for subscription email marketing (ideal for whisky), Loxley product insurance, and optimised payment providers — all delivered through flexible ad-hoc service matching his hands-off management style.
“Tripled the number of visitors… whisky site one and a half times higher revenue… huge potential.”
Loch of Whisky targets revenue doubling through curated monthly subscriptions appealing to serious enthusiasts. Spencer maintains the optimised 8-person team with excellent culture, positioning 16-year-old son for potential future involvement. Comerix continues providing trend monitoring, tool recommendations, and a reliable technical backbone for both businesses.
“Aim this year is to double revenue again… solid base… highly recommend — one of the few endorsements I give.”
