Particle for Men

About project

Comerix powers Particle for Men’s high-traffic DTC platform, handling millions of monthly visitors and massive spikes in TV ad traffic, driving explosive growth to near-$100M in revenue.

+ Approaching $100M revenue
+ Millions of monthly visitors
+ Flawless spike handling

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Table of Contents

About the client

Particle for Men is a direct-to-consumer brand primarily serving the U.S. market that manufactures and sells aesthetic products for men, including face creams and anti-aging treatments for the face, hair, and body.

Behind the scenes

Particle faced major deep dev issues and server instability over the past few years, threatening their high-traffic DTC platform, which handles millions of monthly visitors and sees huge spikes from heavy TV advertising.

Why the client chose us

About six years ago, Ayal discovered Paul and Comerix (formerly MageCloud). What set the team apart was their amazing developers, constant availability across Slack/WhatsApp/phone, super responsiveness, professionalism, and communication.

About six years ago, I discovered Paul and his team. They’ve been instrumental in building and stabilizing our company’s tech platform.

Work process & solution

Over six years, Paul’s team solved everything from front-end website functionality to back-end issues, including database and server optimization for Particle’s complex site, while handling millions of visitors and traffic spikes.

They have amazing developers we’ve worked with for years, solving everything from front-end website functionalities to back-end issues like database and server optimization. Our site is really complicated — we get millions of visitors monthly and huge traffic spikes from heavy TV advertising.

Results

Particle’s tech platform now reliably supports their near-$100M revenue growth and massive traffic without crashes. Ayal sleeps well at night, knowing Comerix has their back on all deep-tech issues.

  • Millions of monthly visitors served flawlessly
  • No crash worries during TV ad spikes
  • Rock-solid platform for explosive scaling


“I can’t recommend Paul, his team, and Comerix highly enough. One big reason we’re where we are today — and why I sleep well at night without worrying about crashes or deep tech issues — is that Paul and his team have our back.”

Plans for future

Particle will stick with Comerix for development and service, regardless of future platform or host changes, as they continue to grow.

“We’ll keep growing, and no matter if we change platforms or hosts, we’ll stick with Paul for development and service. I’m in good hands. Full recommendation.”