This one is for ecommerce founders who aren’t afraid of honest feedback.
Because if you’re serious about growth, you already know the truth:
Sometimes the biggest breakthroughs don’t come from adding new tools or spending more money.
They come from someone experienced looking at your website, your operation, your brand, and saying:
“This is what I’d fix first.”
A Simple Idea: A Coffee in Exchange for Real Insight
Imagine getting a document with 30+ actionable insights about your website.
Not vague suggestions.
Not generic advice.
Actual ideas your team can implement.
And the only thing you paid for it was a cup of coffee.
That’s exactly what happened last week.
How It Started: A Conversation in London
Luke Bream and I met in London at an ecommerce event.
We spoke briefly, shared a few perspectives, and agreed we’d visit Valente before the Christmas holidays.
Valente is a serious business — manufacturing and delivering across the UK with:
- candles
- diffusers
- fragrance products
They’ve built something impressive, and you can tell right away they operate with real standards.
Why We Decided to Give Something Back
Luke shared some brilliant business advice during the visit.
The kind of advice that makes you stop and think.
And we didn’t want to just say “thanks” and walk away.
So instead of bringing gifts, we decided to create something useful.
Something practical.
Something that could help immediately.
The “Gift” Was a Google Doc With 35 Points
We created a Google Doc with 35 carefully chosen points, clearly explained and packaged like a box of presents.
Not because it needed to look nice.
But because we wanted it to be easy for the Valente team to pick up and implement.
These weren’t surface-level “design tweaks.”
They were the kind of improvements that ecommerce teams can use to:
- increase conversion rate
- reduce friction across the customer journey
- improve clarity on key pages
- simplify decision-making for shoppers
- tighten the overall buying experience
And we delivered it in person the next day.
Why This Matters: Feedback Is Only Valuable If It’s Usable
Most feedback isn’t helpful because it’s too broad.
“Your website could be better.”
“Your messaging needs work.”
“You should improve your conversion rate.”
That’s not feedback. That’s noise.
Useful feedback is specific.
Actionable feedback respects the time of the team implementing it.
And when delivered properly, it becomes a growth asset.
That’s what we aimed to create.
A practical document their internal team can use immediately.
If You Want the Same Session, We’re Happy to Do It
If your brand wants the same — and you’re happy to host us for an hour and let us take a few photos for our blog — I’d love to do this session for your company too.
Because good people help good people.
That’s the mindset we build everything around.
Final Thought: This Is the Silicon Valley Mindset
The best founders I’ve met aren’t the ones who pretend everything is perfect.
They’re the ones who actively seek feedback.
They want blind spots highlighted.
They want honest opinions.
They want their team to move faster and smarter.
And they understand that one great document full of insights can be worth more than most expensive “growth packages.”
That’s the Silicon Valley mindset.
And it works.
