We had run three Ecommerce Camps. Packed rooms, strong speakers, good feedback. Valuable, actionable, worth it, all the things you want to hear.
So we changed it.
Good Feedback Is a Trap
The easy move after three successful events is to run the fourth exactly the same way. That is how events quietly become mediocre. The format that worked is not the point. The outcome is the point, and if you can get a better outcome by breaking the format, you break the format.
The weakness we could not ignore was passive listening. A person sitting in a chair absorbing a talk is not the same as a person arguing about their own store with someone who has solved that exact problem.
Six Roundtables Instead of a Stage
So attendees rotate through six focused roundtables, each led by people who do this work every day: UI and UX, SEO, web development, Google Ads, social ads, and email marketing.
Bring a laptop. Bring your actual questions, about your actual store. Leave with something you can do on Monday.
That is a harder event to run and a much harder one to fake, which is exactly why it is better. It is the same reason I keep saying most ecommerce events feel identical, and why we need merchants on the mic rather than vendors.
The Point Was Never the Room
I did not start Ecommerce Camp so people could watch slides. I started it because founders learn faster from each other than from anyone selling to them.
Same energy. More action. Seats are limited, and that is deliberate. Come and join us at Ecommerce Camp.