Agent 04 · Takeover · When ROAS drifts
The Ads Account Audit
Most ad accounts flatter themselves: brand clicks inflate the ROAS, search terms leak money quietly, and Google’s auto-apply changes things nobody reviews. This agent does the forensic pass my specialists used to lose days to — and reports what the account is really doing, in pounds per month.
Get this skill — free in the packFree MageCloud store audit
Paul Ryazanov speaking at PubCon, Las Vegas
What it takes off your team’s plate
The takeover work nobody has time to do properly:
How a run works
Nine checks, each finding priced in monthly currency:
- Tracking integrity first. Conversions versus platform orders, double-counting, add-to-carts masquerading as purchases. Everything else is noise if this fails.
- Brand versus non-brand. True non-brand ROAS computed with brand stripped out. If brand cannot be separated because everything lives in one PMax, that is finding number one.
- Search terms mining. The waste, summed and grouped into shared negative lists — drafted, not applied.
- PMax and Shopping structure. Margin-aware structure versus one lazy catch-all; best-sellers starving the long tail or the reverse.
- Budgets, bids, assets, history. Limited-by-budget winners, stale tROAS targets, expired promotions, prices in ads that no longer match the site, and ninety days of change history — including what Google’s auto-apply changed on its own.
✋ The approval gate
Strictly read-only:
- The agent audits; it changes nothing — changes route through the weekly loop after approval
- Every waste figure traces to a filterable report reproducible in two clicks
- Blended ROAS is never presented without the brand/non-brand split beside it
- A ‘what we did NOT check’ section keeps the audit honest
What you get
PPC-AUDIT-[client]-[date].md — findings priced monthly, P1/P2/P3
I have stood on the PubCon stage in Las Vegas across a decade of algorithm changes, and the constant is this: accounts drift, platforms grab autonomy, and the numbers flatter themselves. The audit exists so my team argues from evidence — and it is the same audit we run before any MageCloud engagement touches a live account.
I have written about this from the trenches:
Works together with
Run it yourself, or bring my team in
The skill is free in the pack — install it and start this week. If your store does seven figures and you want this running inside a full revenue-optimization engagement, my team at MageCloud handles it end to end.
