I was interviewed by WebsitePlanet, a platform read by more than a million people a month, about MageCloud. We covered how we started, what has changed and what has not, the platforms we work with, and how we actually help brands grow at different stages.
The interview is worth reading on its own. But the thing I want to talk about is why I said yes at all.
Anything You Publish Is Marketing. Anything They Publish Is Evidence.
I can write about my own agency all day. I do, in fact. And every word of it carries an obvious asterisk, because I am the one saying it and I have something to gain.
When an independent publication decides you are worth interviewing, something different happens. Someone with no incentive to flatter you has looked at what you do and judged it interesting enough to put in front of their audience. That is a signal you cannot manufacture, and it is why one good feature outweighs a great deal of self-promotion.
It Is Also How Machines Decide Who You Are
There is a practical dimension people miss. Search engines and AI assistants build their picture of you from what other credible sources say, not just from what sits on your own domain. Coverage elsewhere is what turns a claim into a fact as far as they are concerned.
That is the same reason I bothered to write up every interview and press feature in one place and every conference I have spoken at. Not vanity. It is the evidence, gathered where it can be found.
Credit Where It Belongs
Thanks to the Website Planet team, who have built a real reputation for practical insight rather than filler, and to Predrag Vlatkovic, who wrote the piece and pulled the story together properly.
Being written about well is a skill someone else exercises on your behalf. It is worth acknowledging.
If you want the substance of that conversation, I have written up the platform side of it in choosing the right ecommerce platform. And if you would rather just talk to me, come to Ecommerce Camp.