I just got back from my first MeetMagento UK and I have a few thoughts that did not fit in a LinkedIn post. Some are practical observations about how the conference itself ran. The bigger ones are about where the Magento ecosystem is headed, because the questions I left with […]
If somebody offers you a job inside an ecommerce business right now, take it without thinking. That is the advice I give to almost everybody who asks me about the UK job market lately, and I want to explain why I believe it so strongly. The short version is that […]
I have been spending more time than I want to admit looking at hosting bills lately. Several of our ecommerce clients have come to us in the last few months saying sales are softer than they would like, but they do not want to pause our support entirely. The conversation […]
People assume our clients stay because of contracts. They do not. We have not locked a single ecommerce client into a multi-year agreement, and yet our average relationship runs over three years. Some go five. Some pause for two years and then come back when something breaks. The model is […]
Most agencies my size run on @company.com email addresses. We do not. After more than a decade of running MageCloud as a 30-person ecommerce team, every client conversation I have still goes through my personal Gmail, and so does every email my team sends. I made that call back in […]
Shopify Is Powerful, But It Is Not a Magic Solution If you are running your ecommerce business on Shopify, or thinking about migrating to it, there is something you need to understand. Shopify is an excellent platform — arguably the best in the world for most small to mid-sized ecommerce […]
Why Core Web Vitals Matter for Magento 2 Stores If you are running a Magento 2 store on the Luma theme, you need to pay close attention to your Core Web Vitals. These metrics — Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift — directly affect how Google […]
Choosing the Right Agency Can Make or Break Your Business Not all development agencies are the same. I know this sounds obvious when you read it, but the number of ecommerce business owners who treat agency selection as a commodity decision — just comparing hourly rates and picking the cheapest […]
The Early Days Are the Hardest Starting a new ecommerce brand from scratch is one of the most exciting and terrifying things you can do. I have helped hundreds of founders through this process over the past two decades, and the pattern is remarkably consistent. The first few months are […]
