Ecommerce Strategy

Ecommerce Strategy, Founder Insights, General
Most ecommerce founders running paid acquisition, SEO, and development through three separate agencies treat those three relationships as three separate problems. They are not three separate problems. Here is the coordination habit that recovers the hours an uncoordinated agency stack quietly burns, and why the cheapest fix is a shared […]
Ecommerce Strategy, Founder Insights, General
A client of mine forwarded a hosting invoice last week asking for two months of advance payment, and that single line told me everything I needed to know about the vendor. Month-to-month, post-paid hosting is the right default for any serious ecommerce business. Here is why I work to that […]
Ecommerce Strategy, Founder Insights, General
A client of mine got an email last week claiming Shopify was about to take their store offline. The email was a fake, and two details gave it away within minutes. Here is what to look for the next time a takedown notice lands in a Shopify merchant’s inbox — […]
Ecommerce Strategy, Founder Insights, General
Most ecommerce operators find out their site has a problem when a customer tells them. I have spent more than a decade running [MageCloud](https://magecloud.agency/) on the opposite assumption. This is the daily monitoring stack we run across every customer site, what each tool actually catches, and how to set the […]
Ecommerce Strategy, Founder Insights, General

I just got back from my first MeetMagento UK and I have a few thoughts that did not fit in a LinkedIn post. Some are practical observations about how the conference itself ran. The bigger ones are about where the Magento ecosystem is headed, because the questions I left with […]

Ecommerce Strategy, Founder Insights, General

If somebody offers you a job inside an ecommerce business right now, take it without thinking. That is the advice I give to almost everybody who asks me about the UK job market lately, and I want to explain why I believe it so strongly. The short version is that […]

Ecommerce Strategy, Founder Insights, General

I have been spending more time than I want to admit looking at hosting bills lately. Several of our ecommerce clients have come to us in the last few months saying sales are softer than they would like, but they do not want to pause our support entirely. The conversation […]

Ecommerce Strategy, Founder Insights, General

People assume our clients stay because of contracts. They do not. We have not locked a single ecommerce client into a multi-year agreement, and yet our average relationship runs over three years. Some go five. Some pause for two years and then come back when something breaks. The model is […]

Ecommerce Strategy
On most Magento and ecommerce sites, the highest-impact SEO work is clearing the issues Google Search Console has already flagged. Here is how to prioritise. […]
Ecommerce Strategy
A UK client’s WordPress and Magento 2 stack had been mishandled for years. We stabilised it in 55 hours — the equivalent of just seven business days. […]
Ecommerce Strategy
Patching, hosting, firewalls, and scans usually cost less than a forced Magento upgrade. Here is how to safely time your next major release. […]