Ecommerce Strategy

Ecommerce Strategy, Founder Insights, General

I just got back from my first MeetMagento UK and I have a few thoughts that did not fit in a LinkedIn post. Some are practical observations about how the conference itself ran. The bigger ones are about where the Magento ecosystem is headed, because the questions I left with […]

Ecommerce Strategy, Founder Insights, General

If somebody offers you a job inside an ecommerce business right now, take it without thinking. That is the advice I give to almost everybody who asks me about the UK job market lately, and I want to explain why I believe it so strongly. The short version is that […]

Ecommerce Strategy, Founder Insights, General

I have been spending more time than I want to admit looking at hosting bills lately. Several of our ecommerce clients have come to us in the last few months saying sales are softer than they would like, but they do not want to pause our support entirely. The conversation […]

Ecommerce Strategy, Founder Insights, General

People assume our clients stay because of contracts. They do not. We have not locked a single ecommerce client into a multi-year agreement, and yet our average relationship runs over three years. Some go five. Some pause for two years and then come back when something breaks. The model is […]

Ecommerce Strategy
On most Magento and ecommerce sites, the highest-impact SEO work is clearing the issues Google Search Console has already flagged. Here is how to prioritise. […]
Ecommerce Strategy
A UK client’s WordPress and Magento 2 stack had been mishandled for years. We stabilised it in 55 hours — the equivalent of just seven business days. […]
Ecommerce Strategy
Patching, hosting, firewalls, and scans usually cost less than a forced Magento upgrade. Here is how to safely time your next major release. […]
Ecommerce Strategy

Shopify Is Powerful, But It Is Not a Magic Solution If you are running your ecommerce business on Shopify, or thinking about migrating to it, there is something you need to understand. Shopify is an excellent platform — arguably the best in the world for most small to mid-sized ecommerce […]

Ecommerce Strategy

Why Core Web Vitals Matter for Magento 2 Stores If you are running a Magento 2 store on the Luma theme, you need to pay close attention to your Core Web Vitals. These metrics — Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift — directly affect how Google […]

Ecommerce Strategy

Choosing the Right Agency Can Make or Break Your Business Not all development agencies are the same. I know this sounds obvious when you read it, but the number of ecommerce business owners who treat agency selection as a commodity decision — just comparing hourly rates and picking the cheapest […]

Ecommerce Strategy

The Early Days Are the Hardest Starting a new ecommerce brand from scratch is one of the most exciting and terrifying things you can do. I have helped hundreds of founders through this process over the past two decades, and the pattern is remarkably consistent. The first few months are […]