Shopify Is Powerful, But It Is Not a Magic Solution If you are running your ecommerce business on Shopify, or thinking about migrating to it, there is something you need to understand. Shopify is an excellent platform — arguably the best in the world for most small to mid-sized ecommerce […]
Why Core Web Vitals Matter for Magento 2 Stores If you are running a Magento 2 store on the Luma theme, you need to pay close attention to your Core Web Vitals. These metrics — Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift — directly affect how Google […]
Choosing the Right Agency Can Make or Break Your Business Not all development agencies are the same. I know this sounds obvious when you read it, but the number of ecommerce business owners who treat agency selection as a commodity decision — just comparing hourly rates and picking the cheapest […]
The Early Days Are the Hardest Starting a new ecommerce brand from scratch is one of the most exciting and terrifying things you can do. I have helped hundreds of founders through this process over the past two decades, and the pattern is remarkably consistent. The first few months are […]
Standing Out in a Crowded Market The ecommerce space has never been more competitive. Every niche that seems underserved today will have ten new entrants tomorrow. If you are running an ecommerce brand and your strategy is to compete on price or to simply offer the same products as everyone […]
A Simple Checklist That Most Stores Fail I have audited hundreds of ecommerce websites over the past decade, and I have distilled the most common issues into seven critical checkpoints. If you are in ecommerce, I want you to open your website right now and check these seven points. Not […]
The One Question That Changes Everything If you are an ecommerce business owner, there is one question you need to ask yourself regularly, and most founders avoid it because the answer is uncomfortable. The question is this: if you were a customer visiting your own website for the first time […]
Growth Does Not Happen Overnight Another month of consistent growth for our cabin luggage client, and I wanted to share what this journey has looked like because it illustrates something important about ecommerce that does not get talked about enough. There is no single breakthrough moment. There is no magic […]
Honest Feedback Is Hard to Find in Ecommerce If you are an ecommerce founder, you are probably surrounded by people telling you what you want to hear. Your team does not want to upset you with bad news. Your agency wants to keep the contract so they highlight the positives […]
Why Response Time Is a Competitive Advantage When a client has an issue with their ecommerce store, every minute counts. A broken checkout page at 10am on a Tuesday is not an inconvenience — it is a cash register that is switched off while customers are trying to hand you […]
Our Growing Library of Ecommerce Content Podcasts. So many podcasts now. When we started creating podcast content for the ecommerce community, I had no idea it would grow into what it has become. What began as a few conversations with interesting people in the industry has evolved into a substantial […]
Your Product Gallery Is Your Best Salesperson If there is one thing I could change about every ecommerce store I audit, it would be the product gallery. After years of optimising product pages at MageCloud and analysing conversion data across dozens of stores, I am convinced that the product gallery […]
