Ecommerce Strategy

Paul Ryazanov on the outdated myth that Shopify is only for simple stores, and why the platform now runs some of the most complex, high-volume ecommerce in the world. […]

Yes, WooCommerce Can Handle a Million Visitors a Month

Ecommerce Strategy

A client hit one million visitors in a month on WooCommerce. Paul Ryazanov on why the platform scales further than its reputation suggests, with the right stack. […]

How Three Days a Month Grew a Store 30%

Ecommerce Strategy, Founder Insights

Three to four days of work a month, no costly rebuild, and a store grew revenue by £280,000. Paul Ryazanov on why incremental beats the big rebuild. […]

Why LinkedIn Beats Google for Ecommerce Client Acquisition

Ecommerce Strategy, Founder Insights

Paul Ryazanov on why LinkedIn now beats Google for winning ecommerce clients, the AI-search shift behind it, and the system that took him from 7,000 to 8,362 connections. […]

Why I Distrust a Vendor Who Never Pushes Back

Ecommerce Strategy, Founder Insights

A vendor who only agrees with you is a warning sign. Paul Ryazanov on why he distrusts a developer who never pushes back, and how to vet one properly. […]

When Organic Traffic Collapses, Build a Second Site

Ecommerce Strategy

A store’s organic traffic fell from 2,000 to 160 clicks a day and no agency could explain why. Paul Ryazanov on why a parallel second site is smart insurance. […]

Where AI Helps Marketing and Where Google Punishes It

Ecommerce Strategy

Notes from a Google AI workshop. Paul Ryazanov on where AI clearly helps marketing, where Google still punishes AI content, and the line he draws between them. […]

Three Backlink Checks That Expose a Weak SEO Report

Ecommerce Strategy

Three problems show up again and again in link-building reports. Paul Ryazanov on the backlink checks that expose a weak SEO campaign before you waste budget. […]

Why Email Should Be 30% of Your Ecommerce Revenue

Ecommerce Strategy

Email should carry around 30% of ecommerce revenue. Paul Ryazanov on why, what the Klaviyo workshops get right, and how to use your agency’s partner status. […]

WP Engine vs Kinsta: Our WooCommerce Research

Ecommerce Strategy, General

We are preparing a research release comparing WP Engine and Kinsta for WooCommerce: features, performance, control panels, built on two high-traffic stores we manage with a combined 1.2 million visitors. To pressure-test the findings we audited five more WooCommerce stores, free, in exchange for using the anonymised results. Here is […]

Skip the Fancy Audit Report. Send a Loom

Ecommerce Strategy, Founder Insights

A client project brief went up: please do not use ChatGPT content, no generic recommendations, we already know about H1 tags, include the word AlphaMage to prove you read this. Six hundred words of filtering for a real expert. My proposal was a Loom video, one hour and ten minutes […]

Big Brands Break Too. Cheap Audits Catch It

Ecommerce Strategy, Founder Insights

One morning of approaching prominent brands about speaking at Ecommerce Camp turned up a national retailer with DNS problems and a seven-brand Magento group with security issues. Large in-house teams drift from their day-one sharpness. A $49 video audit from a random guy would have caught both, which is exactly […]

Ecommerce Strategy

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