I spoke at the Women Creators and AI Evening in London on 4 September 2026, hosted by BuildHer Labs with GCreators at the Halkin on Paris Garden. Twenty minutes of slides, squeezed into twelve, out of respect for the other speakers.
Watch the Talk
How I Opened
I told the room I am not especially good with AI, and genuinely bad at creativity. Damn bad, were the words. What people tell me I am good at is sales. So this was never going to be a talk about tools. It was about making money out of AI now, not in two years.
The Best Digital Asset Is You
Anyone can install ChatGPT and ask it to write something. The volume of AI generated content is enormous and growing, which is why the question is about to become: who are you?
Knowledge panels appear in Google for people who produce their own material. They write the books, run the webinars, tell the story, and Google eventually assembles all of it into a single entity. This summer Google launched a way for creators to stand out in search, and Search Console now lets you link your social profiles rather than just your website. Something is coming.
The warning that goes with it: I have client sites that Google penalised overnight for AI generated content. No traffic, one day to the next. Think twice before you let a model write for you.
The Demo
Rather than describe the workflow, I ran it. I took a photo of the room on my phone, uploaded it, and told Claude out loud to write a post and an article about the event and publish them without asking me for approval. That took about 25 seconds to say. By the end of the session it had done it.
The AI Brain
You are already a creator, whatever you actually do for a living. Every meeting, every call, every customer interaction can be converted into a piece of art.
Mine is built from a year and a half of ChatGPT history and my full LinkedIn export, with anything personal or financial stripped out first, loaded into Claude. Connected to Gmail, Google Drive, Fathom for client meetings, GrowthMentor for mentoring calls, Loom for website reviews and YouTube.
When I am short of an idea I do not ask what to post. I ask it to look through last week’s meetings and the content I already produced, and find what is sitting there.
The rest of the stack: Claude on mobile, desktop and as a Chrome extension, Wispr for talking to it, Descript for transcription and captions, Blotato for publishing, and Composio for anything without a native connector.
The Cleaning Company in Chester
This is the part I care about most, and it came from looking for a cleaner for my own house.
A family business, three staff, a small website nobody maintains and a Google Business Profile nobody manages. No reviews being collected. Nothing.
Every cleaner already carries a phone. She messages on arrival. She asks whether she can photograph what needs doing. She photographs it again once it is done. She asks whether the customer is happy, and whether they would leave a review, by voice or on video if they are willing. All of it goes to Drive, and at the end of the week it publishes automatically to the website, the social accounts and the Google Business Profile.
Before and after shots become case studies. Customer voices become testimonials. All of it from a phone.
That is a business you could run on your own. Five clients at fifteen hundred a month is seven and a half thousand, without a digital agency charging a small business a fortune to do nothing.
Content, Conversation, Client
You produce the content. It starts a conversation. The conversation gives you the client. The client gives you the next piece of content.
It is also how I sell now. I go into a meeting and show people what I just did, live, from a phone. Most of them assume everybody is obsessed with AI. In reality a great many have no idea what any of it does, and showing them beats explaining it.
What I Showed at the End
I finished by showing what all of this turns into. Separate workspaces, one per client, each connected to its own integrations and its own social accounts. You import everything about the business, the services it offers, how it actually works, and it generates post ideas from the conversations already happening, then builds a content plan around them.
That came out of the cleaning company. Most people have no idea what any of this does, and the point was to build something they could use without needing to.
The Full Evening
Hosted by BuildHer Labs, a venture studio for women and non-binary founders, alongside GCreators.me, founded by Vita Shafinska. Partners included Fotor, Gamma, HeyGen, Lovable, Canva and RakLaw.
General write-up from the night: When Everyone Can Use AI to Create Content, Authority Matters