The E-Commerce Growth Audit

Every engagement my team runs starts the same way: audit first, opinions never. This agent runs the six-pillar scored audit — the first step of my Audit → Improve → Measure → Automate → Scale process — and hands the optimizer a document they can defend in front of any store owner.

Get this skill — free in the pack Free MageCloud store audit

Running a usability workshop for ANS in Manchester

What it takes off your team’s plate

The onboarding grind that used to take my consultants days:

Evidence gatheringScreenshots, exports, crawl results, and order reconciliation across six different systems before a single judgment gets made.

Tracking verificationPlacing test orders and comparing platform order counts against GA4 — the check almost everyone skips and almost every account fails.

Prioritization fightsTurning two hundred findings into the one thing that matters most, stated in money.

DefensibilityBuilding an audit the client’s own developer cannot poke holes in.

How a run works

Six pillars, 100 points, every score cited:

Digital plumbing (20). GA4 receiving purchases within 5% of platform orders, enhanced conversions on, Merchant Center linked, consent mode correct, Core Web Vitals on the money templates. A 20%+ order mismatch caps the pillar — everything downstream is being decided on bad data.
Paid search structure (20). Brand and non-brand separated, Shopping structured by margin, deliberate match types, negative lists actually maintained.
Feed health (15). Disapprovals under 2%, title patterns on the top-100 revenue SKUs, honest identifiers, custom labels that encode strategy.
Conversion path (15). The funnel walked like a mobile shopper: price and delivery visible before scrolling, guest checkout, express wallets, sane site search.
Measurement discipline (15). One agreed primary metric, margin data that makes ROAS targets real, and a weekly report the owner actually receives.
Organic and authority base (15). Domain rating, branded versus non-branded split, review velocity — the pillar that decides how expensive paid traffic has to be.

✋ The approval gate

Audit discipline, enforced:

Never fabricates a metric — ‘NOT VERIFIED, need access’ is a respected answer
Money framing beats percentages: ‘wasting £840/month’ lands, ‘3.2% waste’ does not
Every fix tagged AGENT-FIXABLE or HUMAN-REQUIRED for honest routing
The optimizer presents it; the agent stays out of the room

What you get

AUDIT-[client]-[date].md — scorecard, evidence appendix, fix list

The E-Commerce Growth Score with band: Broken / Leaking / Stable / Compounding

‘The One Thing’ — the single highest-leverage fix, in currency

A fix list ordered by impact ÷ effort

With the Where Saints Go team during a customer visit

Cheap audits break on big catalogs — I have caught the misses for years. A real audit reconciles orders before judging anything, walks the funnel on a phone, and says what it could not verify. That honesty is what makes the score worth defending.

I have written about this from the trenches:

Works together with

Run it yourself, or bring my team in

The skill is free in the pack — install it and start this week. If your store does seven figures and you want this running inside a full revenue-optimization engagement, my team at MageCloud handles it end to end.

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