Agent 07 · Monthly · Weekly in Q4
The Merchant Feed QA
In Shopping and Performance Max, the feed is the campaign: titles are the headlines and disapprovals are budget that silently cannot spend. Feed work is the most deterministic, most neglected job in e-commerce marketing — which makes it perfect agent work. My developers at MageCloud have fixed a thousand feeds; now the finding is automatic and they do the fixing.
Get this skill — free in the packFree MageCloud store audit
With the Where Saints Go team during a customer visit
What it takes off your team’s plate
The feed drudgery, absorbed:
How a run works
Six passes over the catalog:
- Disapprovals and warnings. Data fixes drafted by the agent; policy issues escalated to a human the hour they appear — account suspensions are existential, not weekly-report material.
- Price and availability integrity. Top-100 revenue items crawled against the live site; mismatch root-cause traced to fetch schedules versus repricing frequency.
- Title quality. Top-200 SKUs scored against the pattern, highest-intent tokens in the first 70 characters, rewrites delivered before/after for approval.
- Identifiers and taxonomy. GTIN coverage, honest identifier_exists usage, category specificity, product_type populated.
- Custom labels. A labeling scheme proposed from the store’s own data — the key that unlocks margin-based campaign structure.
- Images. Overlay, background, and resolution flags routed to whoever owns product photography.
✋ The approval gate
Feed safety rules:
- All fixes ship as a supplemental feed for approval — the primary feed source is never touched
- No invented product data, ever; rearrangement and surfacing only
- Policy disapprovals escalate immediately and are never self-remediated
- Weekly cadence in Q4 and promo periods, monthly otherwise
What you get
FEED-QA-[client]-[date].md with a 0–100 Feed Health Score
I have watched a single malformed sitemap change and a rejected image CDN quietly strangle six-figure stores. Feed and index plumbing fails silently — that is exactly why checking it cannot depend on someone remembering.
I have written about this from the trenches:
Works together with
Run it yourself, or bring my team in
The skill is free in the pack — install it and start this week. If your store does seven figures and you want this running inside a full revenue-optimization engagement, my team at MageCloud handles it end to end.
