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Why Budget Does Not Decide Who I Work With — My Episode on The Unforget Yourself Show

Podcasts & Interviews

Paul Ryazanov joins Mark and Katie on The Unforget Yourself Show to talk about the filter he actually uses when choosing who to work with, and why it is not revenue. […]

What I Look For When Judging Ecommerce Awards

General

Joining the judging panel for the first Baltic ecommerce awards. The things that actually distinguish a strong entry from a polished one. […]

Will AI Replace Magento Developers? It Might Be Magento’s Best Chance.

General

Most clients leave Magento for one reason: support costs too much. If AI cuts that cost, the argument for moving to Shopify gets considerably weaker. […]

Pull Every Meta Title and H1 Before You Replatform

General

A simple sheet that extracts meta and H1 data across your URLs. Basic, and the thing that saves your rankings when you move platforms. […]

22,000 New Customers in 24 Hours. All of Them Were Bots.

General

A Magento 2 store gained 22,000 customer accounts in a day. Every one was a bot. How to check whether your registrations are real and what to do about it. […]

From 40 Seconds to 2: Fixing a 180,000-Product Magento Store

General

A Magento 2 store with more than 180,000 products was taking over 40 seconds to respond. Getting time to first byte down to 2 seconds changed everything. […]

I Replaced Sales Pitching With One Video. It Still Converts.

General

Hours spent pitching what we could do for each client, replaced by a single recorded walkthrough that still generates interest 18 months after publishing. […]

Building a Network in a New Country Takes Longer Than You Think

General

Meetups that wanted membership fees, groups that needed a registered business, and a year of conferences with nothing technical. What actually worked. […]

How Small Chester Businesses Actually Run Their Ecommerce

General

A husband-and-wife team, a WordPress and WooCommerce site built with a freelancer, and flexible roles. What running a real small store looks like from the inside. […]

Site Down and Afraid to Hand Over Access: A Trust Problem, Not a Tech One

General

A local wine shop’s site was down for a week. The fix took a couple of emails. The real obstacle was that handing access to a stranger felt too risky. […]

Malware Peaks Right Before Black Friday. You Will Not Notice It.

General

Malware activity climbs in October and November. The dangerous part is that a compromised store still looks normal and still takes orders. […]

Six Days to Answer an Email About a Broken Cart

General

I emailed a store about a broken shopping cart and heard nothing for six days. What that response time says about how much revenue is quietly walking away. […]

Malware That Steals Card Details Can Live on Another Site Entirely

General

Two more stores found skimming customer card data. The twist: the malicious code was loaded from a linked third-party site, so scanning your own code finds nothing. […]

ADA Accessibility Claims Are Reaching Ecommerce. Do Not Ignore Them.

General

A client was hit by an ADA accessibility claim. Why US merchants should add an accessibility scan to the same list as PCI and security checks. […]

What We Spent to Fill an Ecommerce Event: The Full Numbers

General

£4,046 of ad spend, 528 registrations, £7.66 per attendee and a 21% show rate. The full channel breakdown from our own campaign, published because nobody else shares theirs. […]

Start Your Black Friday Setup Today: The Store Checklist

General

Discount codes with real start and end dates, a reusable deal category, global price rules and an offer toolbar. The practical Black Friday build checklist to run now, not in November. […]

We Talked a Client Out of a £50K Rebuild. Here Is What We Did Instead.

General

A client wanted to replatform. We could have billed £50K+ for it. Instead we spent eight billable days across six months improving the site they already had. […]

Your Site Speed Audit Is Probably Measuring the Wrong Thing

General

A page can score 9 out of 100 in PageSpeed Insights and still pass Core Web Vitals. Why the score is not the metric, and what to fix before you chase it. […]

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