Blog

What 3x Revenue Growth for Avenue 85 Actually Took

Ecommerce Strategy, Fashion & Apparel

More than 3x revenue growth from the site alone, over two years. Here is what it actually took. […]

The Moment Ecommerce Camp Stopped Feeling Like a Gamble

Ecommerce Camp, Founder Insights

The signal that Ecommerce Camp had worked was not attendance. It was the same faces coming back. […]

Why I Drove to Liverpool Instead of Emailing a Website Audit

Ecommerce Strategy, Founder Insights

Real partnerships do not start with PDFs. They start with conversations. So I drove to Liverpool. […]

When Our Main Client Channel Dried Up, We Had to Rebuild How We Sell

Ecommerce Strategy, Founder Insights

Upwork was our main source of clients for years, until it was not. Here is what we rebuilt in its place. […]

Why Headlights.com Has Stayed With Us for Ten Years

Ecommerce Strategy, Founder Insights

Jay Tannenbaum of Headlights.com has worked with my team for over ten years. Asked why, he did not mention tech or price. He said nobody points fingers. […]

Why Processes Beat Tools, and What Judo Taught Me

Founder Insights, Podcasts & Interviews

Most companies stack software instead of fixing how they operate. On the Prophets of IT podcast I argued that processes dictate success, and tools are just tools. […]

Why Ben Fridja Won on Dragons’ Den and Walked Away

Founder Insights, Podcasts & Interviews

Ben Fridja won a 70,000 pound Dragons’ Den deal in 2015, then walked away from it. Fifteen years on he still owns Fridja. What that decision teaches founders. […]

Why I Turned My Back Catalogue Into a Knowledge Base

Ecommerce Strategy, Founder Insights

I had twenty years of my content turned into one structured knowledge base, and now we use it to repurpose my existing content into new articles. Here is why, and how it works. […]

Scaling an Outdoor Brand From £500K to £4M

Ecommerce Strategy, Founder Insights

Scaling an outdoor leisure brand from £500K to £4M takes more than great products and marketing. It takes a tech foundation that does not crack under growth. Here is what it took with AE Leisure, and why the boring infrastructure work mattered as much as anything. […]

Announcing Sansec as Our First Ecommerce Camp Sponsor

Ecommerce Camp

Alongside announcing the speakers for Ecommerce Camp Birmingham, I was glad to introduce our first sponsor: Sansec, experts in ecommerce security and a global leader in protecting Magento and Adobe Commerce merchants from cyber threats. How we choose sponsors says a lot about the event. […]

How Gravel Shed Became a Client Without a Pitch

Founder Insights

You may remember the post about me driving to Wales to explore working together and meet the team at Gravel Shed. No contracts, no pressure, just a real conversation. Fast forward a week, and they are now part of our MageCloud client list. Did I push for it? No. […]

What a No-Contract Visit to Wales Looks Like

Founder Insights

Last week, together with Zach Wilson, I drove to Wales to visit a business. No contracts, no hard sales, just a real conversation about growth, strategy, and the future. It may not be the trendy way to onboard clients, but I keep doing it because it works. […]

Good UI/UX Converts, Bad UI/UX Kills Sales

Ecommerce Strategy

Great UI/UX converts. Bad UI/UX kills sales. Which one does your store have? Customers do not sit and analyse your design. They feel it, in whether the experience is smooth or frustrating, and that feeling shows up directly in your conversion rate. […]

Why I Travel to See My Clients in Person

Founder Insights

I recently visited Tom and James McIlvenny at Avenue 85 to review project progress, and I came away with the same thing I always do from these trips: an enormous boost of energy. Until you have been backstage at a client’s business, you have not really seen the company you […]

What Overnight Success Actually Looks Like

Founder Insights

People love an overnight success story. Here is what one actually looks like when you write down the hours: roughly 215 of them, spread across twelve months, in steady increments nobody would call dramatic. You do not need a lot of money for this. You need patience and consistency, which […]

What One Month Back Managing Shopify Taught Me

Ecommerce Strategy, Founder Insights

It has been one month since I went back to managing Shopify projects myself, and I had forgotten how much I enjoy it. Daily calls with my team, meetings with clients, real problems getting solved. Here is what that month actually produced, because the work is more revealing than any […]

Before You Pay for a Bigger Server, Check Caching

Ecommerce Strategy

Your hosting bills are high, and your agency suggests increasing server resources again. Before you agree, read this. I analysed three slow, unreliable sites recently, on three different platforms in three different data centres, and every one of them had the same basic problem hiding in plain sight. […]

Ten Checks Before You Expand Ecommerce Internationally

Ecommerce Strategy

I recently audited several brands, one of them doing around $250,000 a month, and the same international SEO mistakes kept appearing. Missing sitemaps, broken hreflang, the wrong domain strategy. If you are expanding into new countries, these are the checks that decide whether the effort pays off or quietly fails. […]

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