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Malware Peaks Right Before Black Friday. You Will Not Notice It.

General

Malware activity climbs in October and November. The dangerous part is that a compromised store still looks normal and still takes orders. […]

Six Days to Answer an Email About a Broken Cart

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I emailed a store about a broken shopping cart and heard nothing for six days. What that response time says about how much revenue is quietly walking away. […]

Malware That Steals Card Details Can Live on Another Site Entirely

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Two more stores found skimming customer card data. The twist: the malicious code was loaded from a linked third-party site, so scanning your own code finds nothing. […]

ADA Accessibility Claims Are Reaching Ecommerce. Do Not Ignore Them.

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A client was hit by an ADA accessibility claim. Why US merchants should add an accessibility scan to the same list as PCI and security checks. […]

What We Spent to Fill an Ecommerce Event: The Full Numbers

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£4,046 of ad spend, 528 registrations, £7.66 per attendee and a 21% show rate. The full channel breakdown from our own campaign, published because nobody else shares theirs. […]

Start Your Black Friday Setup Today: The Store Checklist

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Discount codes with real start and end dates, a reusable deal category, global price rules and an offer toolbar. The practical Black Friday build checklist to run now, not in November. […]

We Talked a Client Out of a £50K Rebuild. Here Is What We Did Instead.

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A client wanted to replatform. We could have billed £50K+ for it. Instead we spent eight billable days across six months improving the site they already had. […]

Your Site Speed Audit Is Probably Measuring the Wrong Thing

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A page can score 9 out of 100 in PageSpeed Insights and still pass Core Web Vitals. Why the score is not the metric, and what to fix before you chase it. […]

A Site Was Deindexed Overnight and Search Console Looked Healthy

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Clicks vanished, commercial pages dropped out of Google, and every obvious cause checked out clean. The diagnostic path to follow when a sudden deindexing makes no sense. […]

Even Dyson Gets This Wrong: The Registration Page That Did Not Load

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A warranty registration URL that only worked with www. If a brand that size can lose customers at the post-purchase step, so can your store. Check your non-www redirects. […]

Community Is Not About Size. It Is About Value.

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A 177-member founder group with no sales pitches beats a huge audience. Why small, specific communities create more value than scale in ecommerce. […]

Conversion Rate Is Becoming a Weak Metric. Here Is What Replaces It.

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CRO in 2026 is not what it was in 2013. AI can generate the tactics in minutes, so the edge moves from conversion rate to revenue and profit per visitor. […]

Someone Is Emailing Your Clients Using Your Company Name

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A convincing scam: fake audit requests sent to clients under our agency name from a Gmail address, with real PageSpeed screenshots. How it works and how to protect clients. […]

Your SEO Agency’s Strategy Looked Brilliant. The Delivery Was Two Backlinks.

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A client was impressed by their SEO agency’s strategy until we looked at the actual work: two backlinks from one low-authority, irrelevant site. How to audit delivery, not decks. […]

The Most Expensive Ecommerce Decision Is Your Platform, Not Your Ad Budget

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Choosing the wrong ecommerce platform costs more than any ad budget. Three rules for making a technology decision that supports growth instead of throttling it. […]

One Photo Into a 360 Product Video: AI Product Media at Scale

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You no longer need hundreds of product photos. A properly designed AI model turns a single image into a 360 degree video for pennies per second. Where it helps and where it does not. […]

Before You Try to Improve Your Conversion Rate, Benchmark It

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Everyone asks how to raise their conversion rate. Almost nobody checks whether theirs is actually bad. Why industry benchmarks should come before any CRO work. […]

The Technical SEO Checklist Most Agencies Cannot Get Implemented

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SEO agencies rarely struggle with the audit. They struggle to get on-page technical fixes shipped. The twelve items we implement on Magento, WooCommerce and Shopify. […]

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