Blog

Stop Chasing New Business. Focus on the Clients Who Care.

General

Why chasing new business is a treadmill that weakens an agency, and how focusing on the clients who already care is the better long-term strategy. […]

I Keep Finding Bugs on Ecommerce Sites. Nobody Fixes Them.

General

A software engineer’s habit of spotting ecommerce bugs, why reports get ignored for weeks, and how broken checkouts quietly kill conversions. […]

Community Over Content: What 1000 Libraries Taught Me About Storytelling

General

How 1000 Libraries grew to 1.7M followers through storytelling, and what community over content means for any ecommerce brand trying to grow. […]

Agency Burnout Is Real, and It Nearly Cost Me a Client

General

Agency burnout nearly cost me a client. Why I stopped hiding the hard parts of running an agency, and how protecting capacity keeps the work good. […]

The Story That Lights a Fire Under Your Business

General

A reel from Jennifer Bailey reminded me that the story that moves people is never the polished one. In ecommerce brand storytelling, authenticity travels further than any amount of production. […]

Why I Mentor Founders at GrowthMentor

General

I became a mentor at GrowthMentor. After 26 years, the lessons that cost me the most were time and mistakes, and mentoring is how a founder can borrow one instead of paying for it. […]

Why I Invested in Uspacy

General

I became an angel investor in Uspacy. Running a 50-person agency, I lived the pain of tool sprawl, and I back products that solve a problem I actually have. […]

Why I Became CTO of My Own Ecommerce Store

General

After 20+ years building stores for other people, I took the role of Investor and CTO at my own ecommerce brand. Being the founder, not the agency, is the most honest way to learn what actually works. […]

Two Lessons From Building My Own Store: Video and Reviews

General

Another meeting on my own store, two clear takeaways: invest in video because supplier images never show real quality, and invest in ecommerce reviews because trust is what converts once the traffic arrives. […]

Two Weeks Into the Year, and Ten Things Already Moving

General

Only two weeks into the year and there were already ten things worth sharing, from new clients and partners to investment rounds and 2026 planning calls. A snapshot of what ecommerce agency growth actually looks like. […]

Three New Brands, Three Different Worlds of Ecommerce

General

In one month we started with three completely different brands: a Shopify culture project, a WooCommerce staffing platform, and a Magento auto-parts powerhouse. Different stacks, one goal. […]

The Agency Game Changed: Now You Compete for Attention

General

6am on the platform to London for a 5pm dinner with founders. The ecommerce agency game has changed. You are not just competing with other agencies, you are competing for the attention of owners who are firefighting all day. […]

The Best Ecommerce ROI Is Not at the Big Expo

General

Most people think ecommerce events mean big shiny expos with huge stages and endless agencies. The best ROI I have seen comes from small, industry-specific events with real operators and real problems. […]

Your Product Gallery Is Killing Your Conversions

General

Even with good traffic and profitable ads, static product images are no longer enough. Adding product page video is one of the biggest conversion levers, and the workflow friction is why most merchants never do it. […]

Ecommerce Is Not for Everyone, and I Am Living It

General

Building my own store with Will, it is very clear that ecommerce is not for everyone. Two weeks in, our conversion rate is 0.25% and we have added, removed and restored more components than I can count. The unfiltered founder journey. […]

A Horrible Week, and Why I Am Still Proud to Be a CEO

General

If you think being an agency CEO is managing people and driving a Ferrari, you are 100% wrong. Here is a real week: three client fires in three days. And here is why I am still proud of the job. […]

You Cannot Just Be a Dev Agency Anymore

General

A conference in Manchester reminded me why a technical agency has to be more than code now. To serve ecommerce clients you have to understand demand and quality traffic. You cannot just be a dev agency, you have to think like a growth partner. […]

Why We Broke Our Rule and Launched on a Friday

General

We normally never release on a Friday. But for our own store we broke the rule, because the data said weekends are when our customers actually shop. Knowing your customer’s calendar beats the developer’s rulebook. […]

Let's Connect