Blog

Ecommerce Strategy, General
I searched for a major fashion brand on a desktop computer and Google handed me their m-dot mobile site as the top result. That is not a cosmetic glitch. It is a signal that the brand’s site architecture is fighting Google’s mobile-first indexing instead of working with it. Here is […]
Ecommerce Strategy, Founder Insights, General
Someone walked into my office the other day and asked the simplest possible question: what is the business goal? After ten years running an agency, the answer that came out of my mouth was not revenue or headcount or any of the usual founder metrics. Here is what the question […]
Ecommerce Strategy, Founder Insights, General
Some of the hardest jobs that land on our desk are the ones other developers could not finish. When the work is uncertain enough that we cannot guarantee a clean fix, we guarantee one thing instead: the client only pays if we fix it. Here is what that promise actually […]
Ecommerce Strategy, Founder Insights, General
When the work ran longer than expected and neither side was at fault, I cut a client’s monthly invoice by 50%. The developer still got paid in full. Here is why short-term invoicing wins almost never compound into long-term relationships, and the three rules I run by every time it […]
Ecommerce Strategy, Founder Insights, General
A £750 hosting invoice landed with a 47-month contract attached, no pause clause, no way out. Reasonable specs are not the issue. The lock-in is. Here is why every ecommerce operator should treat a multi-year hosting contract without an out as a vendor red flag, and what to ask for […]
Ecommerce Strategy, Founder Insights, General
When you work on the same site for months, you stop seeing it. The customer feedback you cannot generate yourself is the most valuable feedback there is. Here is why I would push every ecommerce business to book a free site audit, with any agency, and what a fresh pair […]
Founder Insights, General
Most ecommerce founders delete unsolicited site-audit emails on sight. I read every one of them, even the ones that look like obvious cold-outreach spam. Here is why the signal-to-noise ratio is worth the inbox time, what a real audit email looks like, and the one email a year that justifies […]
General
Most ecommerce founders running paid acquisition, SEO, and development through three separate agencies treat those three relationships as three separate problems. They are not three separate problems. Here is the coordination habit that recovers the hours an uncoordinated agency stack quietly burns, and why the cheapest fix is a shared […]
General
A client of mine forwarded a hosting invoice last week asking for two months of advance payment, and that single line told me everything I needed to know about the vendor. Month-to-month, post-paid hosting is the right default for any serious ecommerce business. Here is why I work to that […]
General
A client of mine got an email last week claiming Shopify was about to take their store offline. The email was a fake, and two details gave it away within minutes. Here is what to look for the next time a takedown notice lands in a Shopify merchant’s inbox — […]
General
Most ecommerce operators find out their site has a problem when a customer tells them. I have spent more than a decade running [MageCloud](https://magecloud.agency/) on the opposite assumption. This is the daily monitoring stack we run across every customer site, what each tool actually catches, and how to set the […]
Ecommerce Strategy, Founder Insights, General

I just got back from my first MeetMagento UK and I have a few thoughts that did not fit in a LinkedIn post. Some are practical observations about how the conference itself ran. The bigger ones are about where the Magento ecosystem is headed, because the questions I left with […]

Ecommerce Strategy, Founder Insights, General

If somebody offers you a job inside an ecommerce business right now, take it without thinking. That is the advice I give to almost everybody who asks me about the UK job market lately, and I want to explain why I believe it so strongly. The short version is that […]

Ecommerce Strategy, Founder Insights, General

I have been spending more time than I want to admit looking at hosting bills lately. Several of our ecommerce clients have come to us in the last few months saying sales are softer than they would like, but they do not want to pause our support entirely. The conversation […]

Ecommerce Strategy, Founder Insights, General

People assume our clients stay because of contracts. They do not. We have not locked a single ecommerce client into a multi-year agreement, and yet our average relationship runs over three years. Some go five. Some pause for two years and then come back when something breaks. The model is […]

General

A prospect came to my desk recently with a story that is becoming familiar. They had migrated from WooCommerce to Shopify in August 2023. The traffic dropped almost the moment the new site went live, never recovered, and on top of that, an antivirus tool kept flagging the Shopify storefront […]

General

Most ecommerce agencies open a relationship with the same paperwork. A contract. An onboarding fee. A monthly retainer that locks in revenue whether the work is happening or not. We do not work that way at MageCloud, and we never have. What I am most proud of, after more than […]

General

I walked through Chester city centre last winter and lost count of the shuttered shop fronts. The Crew Clothing store I had photographed only weeks earlier was already taped over with a “We’ve Closed” sign, pointing customers to Cheshire Oaks. A few doors down, Moss had a smaller version of […]