Blog

Ecommerce Strategy, Founder Insights
When a site is under attack, waiting is not a strategy. So we got in the car. […]
Ecommerce Strategy
Five seconds to 800ms, and we did not touch a line of code. […]
CBD, E-Cigarettes and Vapes, Ecommerce Strategy
They had the demand. The platform was the bottleneck. Here is what we changed. […]
Ecommerce Strategy, Founder Insights
I used to think design was decoration. Then competition got brutal and the details started deciding the sale. […]
Ecommerce Strategy, Founder Insights
You can always win money. You can always win a project. Act as if the business is your own. […]
Ecommerce Camp, Founder Insights
Three events went well, so we changed the format. Passive listening had to go. […]
Ecommerce Strategy, Founder Insights
Spend 30% getting live. Keep 70% for what the data tells you afterwards. […]
Ecommerce Strategy, Founder Insights
Finding the compromised store is easy. Getting someone inside the business to care is the hard part. […]
Ecommerce Strategy, Fashion & Apparel
More than 3x revenue growth from the site alone, over two years. Here is what it actually took. […]
Ecommerce Camp, Founder Insights
The signal that Ecommerce Camp had worked was not attendance. It was the same faces coming back. […]
Ecommerce Strategy, Founder Insights
Real partnerships do not start with PDFs. They start with conversations. So I drove to Liverpool. […]
Ecommerce Strategy, Founder Insights
Upwork was our main source of clients for years, until it was not. Here is what we rebuilt in its place. […]
Ecommerce Strategy, Founder Insights
Jay Tannenbaum of Headlights.com has worked with my team for over ten years. Asked why, he did not mention tech or price. He said nobody points fingers. […]
Founder Insights, Podcasts & Interviews
Most companies stack software instead of fixing how they operate. On the Prophets of IT podcast I argued that processes dictate success, and tools are just tools. […]
Founder Insights, Podcasts & Interviews
Ben Fridja won a 70,000 pound Dragons’ Den deal in 2015, then walked away from it. Fifteen years on he still owns Fridja. What that decision teaches founders. […]
Ecommerce Strategy, Founder Insights
I had twenty years of my content turned into one structured knowledge base, and now we use it to repurpose my existing content into new articles. Here is why, and how it works. […]
Ecommerce Strategy, Founder Insights
Scaling an outdoor leisure brand from £500K to £4M takes more than great products and marketing. It takes a tech foundation that does not crack under growth. Here is what it took with AE Leisure, and why the boring infrastructure work mattered as much as anything. […]
Ecommerce Camp
Alongside announcing the speakers for Ecommerce Camp Birmingham, I was glad to introduce our first sponsor: Sansec, experts in ecommerce security and a global leader in protecting Magento and Adobe Commerce merchants from cyber threats. How we choose sponsors says a lot about the event. […]