Blog

General
Founder content is hardest for the people whose stories are most worth telling, because they are busy running the business. Why we bet on real interviews over AI-generated filler. […]
General
When was the last time your dev team visited your warehouse in person? We spent a day on the floor with Wing Mirror Man in Bury. Real partnership does not happen behind a screen. […]
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Sometimes you do not need to chase trends to build a brand. You need a story people care about. How Vincent P. built 1000 Libraries into a 1.7M-strong community with mission, not marketing. […]
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If you compare your real order data with GA4, it will not match. I see gaps of around 30%. That broken GA4 tracking is quietly wasting your ad spend, and server-side tracking is how you fix it. […]
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The number one rule I follow when choosing a hosting partner is direct access to people I can trust. So my wife and I drove to Leeds to meet ours in person. Here is why the relationship matters more than the spec sheet. […]
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Most agencies pay for a stack of separate agency tools, CRM, project management, time tracking, chat, without ever adding up the total. Here is our real monthly bill and what consolidating it changed. […]
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The in-house vs agency vs freelancer question has a clean answer once you are honest about what you actually need: an executor, or strategy and scale. Here is how I frame it for clients. […]
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The most overlooked thing in ecommerce SEO is not keywords or meta tags. It is whether your pages are actually in Google index. If your commercial pages are not indexed, nothing else you do matters. […]
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Magento speed problems almost never start in the theme. The metric that decides whether a store feels fast is time to first byte. Here is what we changed for nine stores, and the 50% improvement it produced. […]
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You do not need a bigger marketing budget to grow, you need to know what converts. What to A/B test first on an ecommerce store: header, forms, buttons, images, plus heat mapping to find your next test. […]
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A&E Leisure went from £30K a year on eBay to £150K in a single month online after moving to Magento. CEO Roger Firth on scaling ecommerce, the channels that carried it, and building for growth. […]
Ecommerce Strategy, Founder Insights
The brands that win are not running faster. They are building smarter and doing less, but better. […]
Ecommerce Strategy
Average ecommerce converts at 2.5 to 3%. Shopify at 1.4%. You do not need more traffic. You need to convert what you have. […]
Ecommerce Strategy, Founder Insights
A developer got a site live before a book launch because he cared, not because anyone asked. That is the whole difference. […]
Ecommerce Strategy, Founder Insights
We did not execute well at Collision ten years ago. The team and the foundation kept us alive anyway. […]
Automotive & Auto parts, Ecommerce Strategy
A half-finished migration, done properly. 175% revenue, and they covered the whole cost in one month. […]
Ecommerce Camp, Founder Insights
A random connection in 2013 saved a clients project years later. That is why I run events. […]
Ecommerce Camp, Ecommerce Strategy
We played a game called Find the Merchant, because actual merchants were that hard to find. Here is the filter. […]