Blog

The 3S Plan: Grow Revenue Without Growing Your Costs

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Speed, systems and scale. The three things the fastest-growing retailers we work with focus on, and why they raise revenue without raising costs. […]

A Scam Aimed at Agencies: How the Fake RFQ Email Works

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Scammers are targeting digital agencies with fake RFQ emails and lookalike booking links. How the social engineering works and what to check before you click. […]

You Do Not Need to Be the Smartest Person in the Room

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Walking someone through your work before you present it changes it. Why feedback from the people around you beats knowing everything yourself. […]

After 23 Years in IT, My One Piece of Advice: Go Visit Them

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The single habit worth more than any process after 23 years in IT: visit the brand in person. A video call cannot show you the warehouse, the team, or what the project really means. […]

The SPACE Framework: Five Habits Behind a Scaling UK Brand

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Scaling, people, analytics, content and execution. The five habits behind a UK manufacturer that keeps growing, and how to apply them to your own brand. […]

Core Web Vitals: Stop Optimising Images, Fix Time to First Byte

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Most sites do not need more image compression. They need a faster server response. Why time to first byte drives Core Web Vitals, crawl efficiency and SEO. […]

An AI Tool Crashed Our Client’s Store. The Real Problem Was Trust.

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An AI ads platform hammered a Magento API and took a store offline. The technical fix was easy. The real lesson was about trust and what an agency should never bill for. […]

The Best Partnerships Do Not Start With a Sales Pitch

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A partner who says keep us in mind for the right fit beats one who leads with a commission. Why real ecommerce partnerships are built on trust, not quotas. […]

Stop Chasing New Business. Focus on the Clients Who Care.

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Why chasing new business is a treadmill that weakens an agency, and how focusing on the clients who already care is the better long-term strategy. […]

I Keep Finding Bugs on Ecommerce Sites. Nobody Fixes Them.

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A software engineer’s habit of spotting ecommerce bugs, why reports get ignored for weeks, and how broken checkouts quietly kill conversions. […]

Community Over Content: What 1000 Libraries Taught Me About Storytelling

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How 1000 Libraries grew to 1.7M followers through storytelling, and what community over content means for any ecommerce brand trying to grow. […]

Agency Burnout Is Real, and It Nearly Cost Me a Client

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Agency burnout nearly cost me a client. Why I stopped hiding the hard parts of running an agency, and how protecting capacity keeps the work good. […]

The Story That Lights a Fire Under Your Business

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A reel from Jennifer Bailey reminded me that the story that moves people is never the polished one. In ecommerce brand storytelling, authenticity travels further than any amount of production. […]

Why I Mentor Founders at GrowthMentor

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I became a mentor at GrowthMentor. After 26 years, the lessons that cost me the most were time and mistakes, and mentoring is how a founder can borrow one instead of paying for it. […]

Why I Invested in Uspacy

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I became an angel investor in Uspacy. Running a 50-person agency, I lived the pain of tool sprawl, and I back products that solve a problem I actually have. […]

Why I Became CTO of My Own Ecommerce Store

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After 20+ years building stores for other people, I took the role of Investor and CTO at my own ecommerce brand. Being the founder, not the agency, is the most honest way to learn what actually works. […]

Two Lessons From Building My Own Store: Video and Reviews

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Another meeting on my own store, two clear takeaways: invest in video because supplier images never show real quality, and invest in ecommerce reviews because trust is what converts once the traffic arrives. […]

Two Weeks Into the Year, and Ten Things Already Moving

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Only two weeks into the year and there were already ten things worth sharing, from new clients and partners to investment rounds and 2026 planning calls. A snapshot of what ecommerce agency growth actually looks like. […]

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